HR Strategic Planning

Question 1

Mission

Answer 1

A mission statement establishes the company’s purpose. It’s a short, simple declaration that likely never changes throughout the life of the company.

E.g., Facebook’s mission statement is “Give people the power to build community and bring the world closer together.”

Question 2

Vision

Answer 2

A vision statement describes the future of the company. It evolves over time depending on the shifting strategic focus of a company in response to market drivers.

E.g., Amazon’s 2016 vision statement was “Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.”

Question 3

Values

Answer 3

An organization’s values are the company’s core beliefs. The Red Cross expresses their values in 5 Cs: compassionate, collaborative, creative, credible and committed. For HR professionals, these values would serve as the benchmark when creating policy that regulates employee expectations

Question 4

SMARTER Goals

Answer 4

Specific: Focused
Measurable: Objective measurement
Attainable; Can be achieved with the right tools and support
Relevant: Useful outcomes
Time-bound: Defined time frame
Evaluated: Continual assessments or pulse checks
Revised: Incorporates lessons learned

Example of a SMARTER goal: I will grow my consulting business to 300 clients by December 2019 by launching a social media campaign, measuring the campaign’s effectiveness monthly, and making enhancements to the campaign throughout the year.