health education: health belief model

Question 1

what is health education

Answer 1

Any combination of learning expierenced designed to help individuals and communities improve their health by increase their knowledge or influencing their attitudes

Question 2

what is public health concerned with

Answer 2

• Understanding causes of ill health and even causes of the causes of poor health outcomes
• Seeking to explain and or predict health related behaviour
• Helping clients groups or communities redirect their own activities towards health and well-being
• seeking or promoting behaviour change

Question 3

what are the two broad types of health behaviour models

Answer 3

• Explanatory theory/ social conditional models
• Change theory
  Help explain or predict behaviour and suggest how to develop more effective ways to influence and change health related behaviour

Question 4

what model is also needed as • even best explanations won’t be enough by themselves to fully guide change to improve health

Answer 4

• change model also needed

Question 5

explain construct of health belief model

Answer 5

behaviour change is a result of a rational process in which decisions are based on beliefs about a health action, its benefits and costs
desire to avoid negative health consequence

Question 6

explain theory of planned behaviour

Answer 6

Evolving from TRA (Fishbein and Ajzen 1975)
• Theory of planned behaviour (TPB) developed 1980s
• one of most widely cited / applied behaviour theories
• closely inter-related family of theories
• adopt a cognitive approach to explaining behaviour
centres on individuals’ attitudes and beliefs

Question 7

stages of change model

Answer 7

• also known as Stages of Change (SoC) model of human behaviour
• often applied in aspects of health improvement activity
• developed by Prochaska and DiClemente (1984) to explain the process of behaviour change i.e. not a single cognitive decision but a series of steps
–– these ‘stages’ of change represent ‘levels of readiness’
along a continuum of behaviour change.

Question 8

5 stages of changes in stages of change model

Answer 8

identifies five stages of change in behaviour (see next slide)
pre-contemplation -contemplation – preparation -action - maintenance
can be used to tailor interventions to the stage people have reached in the change process, e.g., for person who wants to lose weight