Groups & Teams I Flashcards
result of heuristics
people are particularly susceptible to six widely recognized influence tactics
Reciprocity
- people are more likely to comply when they’ve received something from someone
Why reciprocity works
deeply engrained norm that compels people to return a favor. We often feel like we owe someone if they’ve given us something. ex: free samples and free trail periods. freemium Spotify.
Commitment and consistency
people are more likely to comply to positions they have already made prior commitments to. easier to fall back on previous positions.
why commitment and consistency works
- norms of consistency: more likely to work if the commitment is made public. ex: foot- in- door
Social proof
- people are more likely to comply when they see others doing it
why social proof works
- easier to justify when something is widespread or trending. more likely to happen in unfamiliar situations or if social expectations are unclear. ex: people are more likely to choose restaurants that are full even if it means waiting.
voting and social proof
over twice as many people report voting in the “social message” (others who voted are visible) condition. NOT social proof: 98% of our readers don’t give wiki.
Authority
- people are more likely to comply when asked by an authority or subject expert
why authority works
assume authority figures have more knowledge about situation. Ex: titles (highest degree), prior experience (prestige), attire (lab coat)
scarcity
people are more likely to comply if they find something is limited or will soon be unavailable
why scarcity works
limited inventory signals higher quality. ex: seasonal items in fast food
Liking
people are more likely to comply when requests are from people we like
why liking works
people are more generally trusting of people we like. Ex: physical attractiveness, similarity, compliments
what are groups
collection of peopel who interact with each other such that one person’s actions have an impact on the others?