decision making I Flashcards
decision making
refers to selecting choice among alternative courses of action
what are decision making models
1) rational decision making model
2) intuitive decision making model
3) bounded rationality model
Rational advantages
1) establishes clear criteria for how options should be evaluated
2) urges decision makers to generate an exhaustive set of alternatives
Rational assumptions
1) people know all their available choices
2) people want to make the optimal decision
3) people have no cognitive biases
intuitive decision
arriving at a decision without conscious reasoning. People scan environment for cues to plan a course of action. only ONE CHOICE is considered at a time.
intuitive factors
changing conditions, circumstances, time pressures, constraints, and uncertainty
bounded advantages
1)recognizes the limitations of decision-making process
2) individuals choose the first acceptable alternative
Satisficing - apart of bounded rationality
accepting the first alternative that meets your minimum criteria
satisficing factor
people tend to rely on HEURISTIC which allows fast decision making
Heuristics
mental shortcuts or rules of thumbs
Heuristics (+)
saves cognitive time and effort.
Heuristics (-)
overreliance on heuristics can result in cognitive biases
Biases
tendency for people to over (or under) estimate the true parameter
cognitive biases
errors in perception that result in faulty decision making
cognitive bias effects
1) people fall into predictable decision-making traps due to an overreliance on heuristics or gut instincts
2) biases lead people to have a disported or inaccurate understanding of environment