decision making I Flashcards

1
Q

decision making

A

refers to selecting choice among alternative courses of action

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2
Q

what are decision making models

A

1) rational decision making model
2) intuitive decision making model
3) bounded rationality model

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3
Q

Rational advantages

A

1) establishes clear criteria for how options should be evaluated
2) urges decision makers to generate an exhaustive set of alternatives

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4
Q

Rational assumptions

A

1) people know all their available choices
2) people want to make the optimal decision
3) people have no cognitive biases

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5
Q

intuitive decision

A

arriving at a decision without conscious reasoning. People scan environment for cues to plan a course of action. only ONE CHOICE is considered at a time.

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6
Q

intuitive factors

A

changing conditions, circumstances, time pressures, constraints, and uncertainty

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7
Q

bounded advantages

A

1)recognizes the limitations of decision-making process
2) individuals choose the first acceptable alternative

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8
Q

Satisficing - apart of bounded rationality

A

accepting the first alternative that meets your minimum criteria

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9
Q

satisficing factor

A

people tend to rely on HEURISTIC which allows fast decision making

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10
Q

Heuristics

A

mental shortcuts or rules of thumbs

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11
Q

Heuristics (+)

A

saves cognitive time and effort.

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12
Q

Heuristics (-)

A

overreliance on heuristics can result in cognitive biases

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13
Q

Biases

A

tendency for people to over (or under) estimate the true parameter

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14
Q

cognitive biases

A

errors in perception that result in faulty decision making

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15
Q

cognitive bias effects

A

1) people fall into predictable decision-making traps due to an overreliance on heuristics or gut instincts
2) biases lead people to have a disported or inaccurate understanding of environment

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16
Q

availability bias

A

situations in which information that is more readily available is viewed more likely to occur.
events that are emotional, vivid, or more easily imagined are more available.
Conflate how likely something is to how frequently we are exposed to the information.

17
Q

representativeness bias

A

tendency to assess an event as more likely to occur based on our own stereotypes.
people tend to disregard or ignore potentially relevant information - sample sizes, base rates, etc.

18
Q

representativeness vs. availability

A

rep. is largely based on your own personal empierce.

19
Q

anchoring & adjustment bias

A

refers to the tendency to rely too heavily on an initial refence point when making decision and failing to adjust accordingly.
- initial reference is often arbitrary
people are not good at perceiving things in absolute terms (only relative)

20
Q

framing bias

A

tendency to be influenced by the way that problems are presented
95% fat free vs. 5% fat

21
Q

loss aversion

A

losses loom larger psychologically than gains.
ex. leaving class 5 mins early vs. staying 5 mins late

22
Q

loss aversion result

A

when problems are framed as losses people tend to engage in riskier behavior to avoid the psychological pain of dealing with loss

23
Q

confirmation bias

A

tendency to process and analyze information that supports preexisting ideas
people are ego-affirming.
- people tend not to seek out disconfirming info or evidence to the contrary

24
Q

awareness and training

A

gaining different experiences over time can help to be less susceptible to cognitive biases

25
Q

check yourself- 3rd person

A

am I relying solely on my own stereotypes? am I anchored on an arbitrary number?…

26
Q

expand info. & devils advocate

A

people fail to look for disconfirming evidence. seek out info you might not usually consider.