ESA | Wrong on Practice Exams

Question 1

Temporary Importation under Bond (TIB)

Answer 1

A temporary importation of goods under bond, not imported for sale or sale on approval, without payment of duty with the intent to export or destroy the goods within a certain period of time not to exceed three years from the date of importation.

Question 2

Before you establish the meeting objectives you must first?

Answer 2

Identify the target markets.
PMM Chapter 9 Page 152 Marketing the Meeting

Question 3

A report showing the detailed history of an event and used for an assessment for a future meeting or event is called a(n)

Answer 3

Post-Event Report
PMM Chapter 3 Page 37 Blending Project and Meeting Management

Question 4

Your Manager has asked for your assistance in developing the Company’s ROI document. What is the first steps in the credible measurement of an event?

Answer 4

Determine appropriate objectives
CIC Domain G Skill 14 Page 146 Develop Programme (Content and Activities of Event)

Question 5

How far should you ideally announce the date and location of an annual meeting?

Answer 5

52 weeks
PMM Chapter 9 Page 167 Marketing the Meeting

Question 6

You have been planning a a Trade show that will be taking place in Europe. Per your timeline it is time to ship your materials overseas. Because international shipping can be complicated, what type of company should you retain the services of?

Answer 6

Freight Forwarding Company that is also a Customs Broker
CIC Domain H Skill 22 Page 239 Site Management

Question 7

In international shipping, ocean freight is less expensive than air freight by how much?

Answer 7

30% to 50%
CIC Domain H Skill 22 Page 239 Site Management

Question 8

After obtaining a room diagram, you determine that you want to minimize audience interaction. Which of the following room set-ups will meet that objective

Answer 8

Semi-circle
CIC Domain G Skill 17 Page 175 Develop Programme (Content and Activities of Event)

Question 9

A promise, proposal, or other expression of willingness to make and carry out a contract under proposed terms with another party who has the ability to accept it upon receipt is called what?

Answer 9

An offer
PMM Chapter 8 Page 138 Negotiations, Contracts and Liability

Question 10

After identifying a meeting’s objectives, what should a planner do next when selecting a site?

Answer 10

Gather historical data
PMM Chapter 116 Page 106

Question 11

[ ] A function sheet serves as a key planning tool as it is a(n)

Answer 11

A report about a single session within a larger meeting that describes what is required to complete the session correctly
PMM Chapter 6 Page 115 Site and Venue Selection

Question 12

At Staff briefings, what is it a great time to do?

Answer 12

Congratulate staff members for a job well done and show support.
PMM Chapter 14 Page 269 Onsite Management

Question 13

Your meeting in the Bahamas in October 2008 for 35 people is confirmed and you received a fabulous rate for the hotel guest rooms and additional amenities. This is a period when hotels run at 70 to 89% occupancy and your negotiating power was on your side. What season is this?

Answer 13

Shoulder Season
PMM Chapter 6 Page 111 Site and Venue Selection

Question 14

A risk management plan is subdivided in various sections. What is the definition of the section that includes minimum step-by-step instructions for the initial action to emergencies the event planner decides to address?

Answer 14

Response plan
CIC Domain C Skill 6 Page 70 Risk Management

Question 15

Which association maintains an online database called MINT?

Answer 15

The Destination Marketing Association International
CIC Domain F Skill 19 Page 211 Stakeholder Management

Question 16

How far in advance should you verify the master account requirements?

Answer 16

3 months
CIC Domain D Skill 9 Page 105 Manage Event Funding and Financial Resources

Question 17

What has the most dramatic effect on lessening expenses and enhancing revenue when it comes to budgeting?

Answer 17

Trade outs
CIC Domain I Skill 24 Page 255 Marketing

Question 18

Volunteers are assigned to greeting association members at the convention and asking each a series of pre-selected questions concerning the event functions. Volunteers are conducting which type of research of the association’s membership?

Answer 18

Sampling
PMM Chapter 15 Page 292 Post-Meeting Follow-Up

Question 19

You have a prospective exhibitor who requires an in-line booth space that is 10’x 20’ (3x6 m). The exhibitor has a tower that is 9 feet (3 meters) high

Answer 19

perimeter booth

Question 20

An event where the primary activity of the participants is to attend educational sessions, participate in discussions, social functions, or attend other meetings is referred to as what?

Answer 20

a meeting

Question 21

What is the first step in developing an evaluation plan?

Answer 21

Establish how success is defined
CIC Domain A Skill 3 Page 25 Strategic Planning

Question 22

What does every company hope to achieve when marketing products and services?

Answer 22

Customer loyalty
CIC Domain I Skill 26 Page 270 Marketing

Question 23

What should photo captions in direct mail marketing pieces for an event do?

Answer 23

Highlight the benefits of attendance
PMM Chapter 9 Page 161 Marketing the Meeting

Question 24

What type of show is a stand-alone conference which locates within a larger event, such as a trade show and allows exhibitors a greater ROI?

Answer 24

Co-Locate
PMM Chapter 11 Page 210 Exhibitions and the Role of Face-to-Face Marketing

Question 25

A large healthcare training is being held early next year where attendees from all over the country are coming to learn about new trends in the industry that can be applied in their respective locations. As part of the training, attendees can sign up for various webinars that are scheduled throughout the year to enhance the

Answer 25

Ongoing Impact Stage PMM Chapter 2 Page 30 Strategic Meetings: Aligning with the Organization

Question 26

A law firm has hired a meeting planner to assist with brainstorming for an upcoming series of meetings. The meeting planner's first act is to ask the firm's decision-makers a variety of questions regarding the purpose of the meetings, including what the intentions are for the meetings and what the company hopes to achieve. What information is the meeting planner gathering? - PMM Chapter 4 Page 49 Designing the Meeting Experience

Answer 26

Stakeholder requirements, objectives, and outcomes PMM Chapter 2 Page 30 Strategic Meetings: Aligning with the Organization

Question 27

Event outcomes that are expected by the business can include the following: exceptional education, brand positioning, quality of contacts or leads, and generate sales. The outcomes are examples of what?

Answer 27

Business value CIC Domain A Skill 1 Page 1 Strategic Planning

Question 28

Your company is thinking about hosting a new three-day event with an educational component, tradeshow, and black-tie dinner. What should be decided first?

Answer 28

Feasibility CIC Domain A Skill 1 Page 5 Strategic Planning

Question 29

A meeting professional is planing a two-day workshop on new education techniques for children. She would like to design a workshop with a sensory experience to reinforce the education techniques the attendees will be learning. Which sensory format would be best for her to use to help instill memory retention of the techniques ?

Answer 29

Music PMM Chapter 4 Page 69 Designing the Meeting Experience

Question 30

You are planning a 10,000 person, five-day event in Chicago with multiple stakeholders who will be in attendance. What type of meeting structure are you preparing for?

Answer 30

Convention PMM Chapter 4 Page 63 Designing the Meeting Experience

Question 31

A holistic yoga retreat is hosting a yoga meditation activity during a solar eclipse. This member of the design team has created different aromatherapy scents to relax and focus attendees during the meditation activity. Which person of the design team is responsible for this?

Answer 31

Meeting Designer PMM Chapter 2 Page 25 Strategic Meetings: Aligning with the Organization

Question 32

An event professional should give a guarantee that is as accurate as possible. The professional should seek historical no-show rates for their groups, but the average no show rate is:

Answer 32

3% PMM Chapter 13 Page 253 Food and Beverage Fundamentals

Question 33

You are hosting a welcome event at an NFL stadium where approx. 50,000 will be in attendance. This is a one-day event where guests will have assigned seating based on when they registered. What type of onsite verification would be best for this type of venue and event?

Answer 33

Two Way Ticket EIC CIC Domain G Skill 19 Page 207 Develop Programme (Content and Activities of Event)

Question 34

One of your top sponsors is wanting to ship about 100 signs from Tokyo to Dallas and have them be completely intact when they arrive. What type of material would you recommend them to create their signage on?

Answer 34

Gatorboard CIC Domain G Skill 17 Page 187 Develop Programme (Content and Activities of Event)

Question 35

Confirming the exact dates and times that your organization will have access to the venue is the first vital piece of information to organize what?

Answer 35

Logistics Action Plan CIC Domain H Skill 22 Page 236 Site Management

Question 36

The location for your event in November next year was just decided and the president of the organization just signed the contract. You also just finalized the budget and started to finalize the website. What stage of the project management process are you in?

Answer 36

Executing PMM Chapter 3 Page 36 Blending Project and Meeting Management

Question 37

When should items be shipped to venue

Answer 37

Just in time, not too early.

Question 38

One way ticket vs two way ticket

Answer 38

One way: you give it up Two way: you keep part (or all if scanned) so you can find seat. CIC Domain G Skill 19 Page 207