ESA | Experience principles Flashcards
Principle of assessment and evaluation.
This aspect emphasizes the importance of clear, measurable objectives for the purpose of determining the event’s return on investment. This principle aligns with elements of the inspiration stage, where the event designer asks: Why is this event needed? What are we hoping to achieve from this event? What do we want the attendees to do as a result of their attendance?
Principle of meaningful engagement.
This refers to designing the event to connect with the audience physically, intellectually, and emotionally. This principle also aligns with elements of the inspiration stage, where the needs of stakeholders are identified.
Principle of distributed learning.
This principle considers determining the optimal scheduling of distribution of learning, including formal and informal elements, and what should occur before, during, and after the event. This aligns with the ideation stage, where the event designer asks: What programme components and formats are best suited to meeting the needs of the attendees? What is the attendees’ experience, and how do we design it for their optimal benefit?
Principle of collaboration.
This principle links understanding the needs of the audience through direct consultation and collaboration on the design of the event. This principle is directly aligned with the collaboration aspect of the ideation stage, where the event designer consults with stakeholders in the development of the event programme.
Principle of experience.
This last principle highlights the importance of considering the event experience from the attendee perspective and designing it to be meaningful and memorable. This principle is considered within the ideation phase, where the event designer visualizes the event experience, and is realized during the implementation stage.
This aspect emphasizes the importance of clear, measurable objectives for the purpose of determining the event’s return on investment. This principle aligns with elements of the inspiration stage, where the event designer asks: Why is this event needed? What are we hoping to achieve from this event? What do we want the attendees to do as a result of their attendance?
Principle of assessment and evaluation.
This refers to designing the event to connect with the audience physically, intellectually, and emotionally. This principle also aligns with elements of the inspiration stage, where the needs of stakeholders are identified.
Principle of meaningful engagement.
This principle considers determining the optimal scheduling of distribution of learning, including formal and informal elements, and what should occur before, during, and after the event. This aligns with the ideation stage, where the event designer asks: What programme components and formats are best suited to meeting the needs of the attendees? What is the attendees’ experience, and how do we design it for their optimal benefit?
Principle of distributed learning.
This principle links understanding the needs of the audience through direct consultation and collaboration on the design of the event. This principle is directly aligned with the collaboration aspect of the ideation stage, where the event designer consults with stakeholders in the development of the event programme.
Principle of collaboration.
This last principle highlights the importance of considering the event experience from the attendee perspective and designing it to be meaningful and memorable. This principle is considered within the ideation phase, where the event designer visualizes the event experience, and is realized during the implementation stage.
Principle of experience.
