ESA | Week 10 Flashcards
1
Q
Admittance-Verification System
A
System in place to determine attendance by an individual at an event. May include session attendance and amount of time attended. (Week 10)
2
Q
Amplifier
A
an electronic device that increases the power of a signal. (Week 10)
3
Q
Bandwidth
A
The data transmission rate on an information channel such as a telephone line, ISDN, or Ethernet. Higher bandwidth means that images and sound will be transmitted faster for use in videoconferences or video streaming. (Week 10)
4
Q
Broadcast Producer
A
Oversees the broadcast and typically has a background in live sports or live news broadcasts. Will work on the content for the broadcast so the audience has a meaningful and engaging experience. (Week 10)
5
Q
Capturing
A
securing content, usually video and audio (Week 10)
6
Q
CCC
A
technology equipment that virtual or hybrid meetings require. Stands for capturing, composition and webcasting (Week 10)
7
Q
Composing
A
the output of a virtual meeting may be 2 images, slide and image from camera, etc. (Week 10)
8
Q
Computer Assisted Drawing (CAD)
A
the use of computer systems to assist in the creation, modification, analysis, or optimization of a design.[1] CAD software is used to increase the productivity of the designer, improve the quality of design, improve communications through documentation, and to create a database for manufacturing (Week 10)
9
Q
Delay, Center and Fill-Type Speakers
A
see session 10 presentation notes (Week 10)
10
Q
Ellipsoidal (Leko) Light
A
Type of adjustable spotlight formerly known as a klieg light. It is used to light lecterns, signs and areas that need a tightly focused pool of light. See LEKO. (Week 10)
11
Q
Exhibitor Prospectus
A
Promotional materials sent to current and prospective exhibitors to encourage participation. It promotes the value of exhibiting in a specific show and contains information about technical points, cost of exhibition space, a floor plan of the exhibition and an application for participation. (Week 10)
12
Q
Fresnel
A
”"”produces a very even light that is soft at the edges and tends to project a soft shadow. Because the edge of the light is soft, Ellen: A spotlight employing a single fresnel lens that produces a soft edged beam, and usually provided with a spherical reflector and a means to adjust the focus from spot to flood.”” (Week 10)”
13
Q
Gamification
A
The process of using game, social and reputation mechanics to drive desired behaviors at events, including driving attendees to engage with one another, with exhibitors and with the event brand. (Week 10)
14
Q
General Services Contractor (GSC)
A
GSC. An organization that provides event management and exhibitors with a wide range of services, sometimes including, but not limited to, Distributing the exhibitor manual, installation & Dismantle, creating and hanging signage and banners, laying carpet, drayage, and providing booth/stand furniture. Also called OFFICIAL SERVICE CONTRACTOR. See DECORATOR. (Week 10)
15
Q
Gobo
A
A pre-cut, etched pattern fabricated from metal or glass that fits in a lighting instrument to form projected light into a shape (logo, graphic, scenery, etc). (Week 10)
16
Q
Hybrid Event
A
A blend of face-to-face meeting and virtual meeting occurring in an Internet platform; also known as a blended meeting (Week 10)
17
Q
Light-Emitting Diode (LED)
A
is a two-lead semiconductor light source. LEDs have many advantages over incandescent light sources including lower energy consumption, longer lifetime, improved physical robustness, smaller size, and faster switching. (Week 10)
18
Q
Material Handling Fee
A
Services performed by GENERAL SERVICE CONTRACTOR that includes delivery of exhibit materials from the dock to assigned space, removing empty crates, returning crates at the end of the event for re- crating, and delivering materials back to the dock for carrier loading. It is a two-way charge, incoming and outgoing. Sometimes referred to as DRAYAGE, Material Handling is the preferred term. (Week 10)
19
Q
Mixer
A
1) Audio unit by which sound signals from all sources feed into one system; allows for dissimilar inputs (microphone and line) to be combined and controlled into one output. See SOUND BOARD. 2) An informal get together to give members of a group an opportunity to meet one another. (Week 10)
20
Q
Mobile App
A
Mobile Software that is designed to run on tablet computers, personal digital assistants, enterprise digital assistants, smartphones and cellphones (Week 10)
21
Q
Monitor or Fold-Back Speakers
A
1) Video or audio device used to maintain a reference on the sound or video that is being sent out to the audience. Audio feeds given to performers are also referred to as monitors but do not necessarily represent the sound sent to the audience. See CUE CHANNEL. 2) Event staff who observe sessions, report on problems and count attendance. Also called SESSION MONITOR. (Week 10)
22
Q
One-Box Webcast
A
Device that makes a composition of two images; the camera image with sound and the slides (Week 10)
23
Q
On-Line Production
A
The digital technology and labor required for a virtual meeting (Week 10)
24
Q
Par
A
A lamp shaped like an automobile headlight that consists of a tungsten source housed in an enclosed lens, which produces a rectangular beam. (Week 10)
25
Pictogram
a pictorial symbol for a word or phrase (Week 10)
26
Producer
Person or company responsible for the production of something; usually used in reference to a theatrical producer, event producer or an exhibit producer. See ORGANIZER. (Week 10)
27
Production Team
group of staff charged with the technical production of the content required for the meeting (Week 10)
28
Props
1) Stage furniture, set dressing/ 2) Articles used by actors, entertainers, or speakers. (Week 10)
29
Radio Frequency Identification (RFID)
the wireless use of electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects. The tags contain electronically stored information. (Week 10)
30
Rigger
1) Person responsible for machinery uncrating, unskidding, positioning, leveling, and reskidding. 2) Skilled labor responsible for attaching signs, banners, truss, and other equipment to ceilings. (Week 10)
31
Secure Digital Certificate
An encrypted file that authenticates the source of financial data, usually for an online credit card transaction. (Week 10)
32
Stage Manager
Person responsible for running the event on stage. (Week 10)
33
Subwoofers
a non-directional speaker used to increase the very lowest frequencies of things like music or video playback (Week 10)
34
Suitcasing
When a company tries to sell its product or service on the show floor without the permission or consent of the event's management. (Week 10)
35
Tech Rehearsal
Run-through of technical aspects of an event such as lighting, sound, special effects, etc. (Week 10)
36
Technical Director
Person who calls cues from the control room. (Week 10)
37
Virtual Event
A gathering of people in an online environment for a common purpose (Week 10)
38
Virtual Host
engage a remote audience; the link between the live and remote event (Week 10)
39
Webcast
An event that broadcasts the audio and/or video portion of a keynote presentation or other educational sessions over the Web in real-time or on-demand. (Week 10)
40
Audience Response System (ARS)
Computer application that enables voting and then collects and displays the results, simplifying decision-making among event participants. (Week 10)
41
Audiovisual (AV)
Also "A/V". Equipment, materials, and teaching aids used in sound and visual presentations, such as video projection, monitors, sound equipment, etc. (Week 10)
42
Big Data
An accumulation of data that is too large and complex for processing by traditional database management tools. (Week 10)
43
Blog
Short for weblog, a type of website that publishes entries in chronological order, upon which visitors can comment. (Week 10)
44
Business-to-Business (B2B)
an exhibition offering industry-specific products and services, which attendees must qualify to attend based on organizer-defined criteria. (Week 10)
45
Business-to-Consumer (B2C)
An exhibition that is open to the public or segments of the public where direct sales and order-taking may take place; an admission fee is often charged. (Week 10)
46
Co-Location
To hold two related events at the same time and in the same place. (Week 10)
47
Conventional Speaker System
A series of traditional electroacoustic loudspeakers used in combination to project sound across a wide area like a ballroom or arena. (Week 10)
48
Creative Director
The person who focuses on the development of the visual messaging; staging and artistic elements of a meeting (Week 10)
49
Digital Signage
Signs within the meeting facility projected digitally, as opposed to traditional signs on some type of poster board. (Week 10)
50
Directional Sign
A sign designed to provide direction that helps attendees move from location to location within a large facility (Week 10)
51
E-Poster System
A system that displays digital posters on screens or similar display devices in place of traditional printed media. (Week 10)
52
Event Management Software
Software products that are used in the management of professional and academic conferences, trade exhibitions and smaller events (Week 10)
53
Exhibition
An event at which products, services or promotional materials are displayed to attendees visiting exhibits on the show floor. These events focus primarily on business-to-business (B2B) relationships. See TRADE SHOW. See Also CONSUMER SHOW, GATE SHOW, PUBLIC SHOW. (Week 10)
54
Exhibitor Appointed Contractor (EAC)
EAC. Any company other than the designated "official" contractor providing a service to an exhibitor. Can refer to an Install & Dismantle Company (I&D House), photographer, florist or any other type of contractor. (Week 10)
55
Exposition
A large public show, exhibit or trade show; also referred to as an exhibition (Week 10)
56
Front-of-House (FOH) Audio Engineer
focuses on mixing audio for the audience, and most often operates from the middle of the audience or at the last few rows of the audience. (Week 10)
57
Green Screen
A form of chroma key compositing, or choma keying, this is a live or post-produced special effect for compositing (layering) two images or video streams together based on color hues (color range). Green is one of the most popular background colors but other choices are blue orange or purple (Week 10)
58
Horizontal Exhibition
An exhibition that displays many types of products and services appropriate to one or more industries (Week 10)
59
Image Magnification (IMAG)
Technology by which presenter's image is projected onto a large screen, allowing large audiences to see details from the stage. Also called I-Mag. (Week 10)
60
Isolated (ISO) Camera Feed
The live or recorded video from an individual camera used during an event. The isolated feed is the raw, uncut and unedited video from that single camera (Week 10)
61
Lighting Control Console
Desk-type housing, used to contain the controls required for adjusting production lighting. Also MASTER CONTROL (Week 10)
62
Line-Array Speaker System
a loudspeaker system that is made up of a number of usually identical loudspeaker elements mounted in a line and fed in phase, to create a near-line source of sound. (Week 10)
63
Line-of-Sight
A line of vision from an observer's eye (such as an audience member) to a distant point (such as a stage). (Week 10)
64
Meeting Attendee Portal
A virtual gateway that brings many different information resources together for a meeting in an online environment (Week 10)
65
Name-Handling Technology
A digitally controlled group discussion system that provides a given chair-person the flexibility and discretion to control a meeting by identifying the individual and microphone location from a video control monitor. (Week 10)
66
Near-Field Communication (NFC)
A method for smartphones and similar devises to establish radio communication with each other by touching them together or bringing them into proximity, usually no more than a few centimeters (Week 10)
67
Online Community
A virtual community where members communicate over the Internet, enabling people with like interests to connect with one another year-round; social media platforms use this format in developing chat rooms, discussion groups, etc. (Week 10)
68
Onsite Check-in
Manual or automated assistance for attendee check-in at events, offering convenience and reduced wait times (Week 10)
69
Pavilion
1) A designated area within the event highlighting a special product category for marketing and exposure. 2) A group presentation of different entities (such as within a single a country) for the purpose of generating collective impact. (Week 10)
70
Priority-Points
System of assigning points to exhibiting companies to determine the order in which firms will be allowed to select booth/stand space first for the next event . Also Called PRIORITY RATING SYSTEM. (Week 10)
71
Quick Response (QR) Code
Easily readable barcodes that when scanned with a QR decoder can be translated into a URL, a telephone number, a bit of text or other data (Week 10)
72
Real-Time Webcast
When online activities take place at a designated time, they are referred to as real-time events. A Webcast of a keynote presenter that can be watched live over the Internet is an example of a real-time event. (Week 10)
73
Rigging
1) The process of attaching the cable on a crane to a piece of machinery or equipment. 2) The process for hanging materials or signs. 3) The structure to which hanging materials are attached. (Week 10)
74
Short Message Service (SMS)
A texting messaging service component of phone, web or mobile communication systems. It uses standardized communication protocols to allow fixed line or mobile phone devise to exchange short text messages. (Week 10)
75
Soundboard
Console with separate channels to control volume and sound quality produced by each microphone. (Week 10)
76
Streaming Media
A method for delivering audio and video over the Web. Streaming refers to the ability of Web site visitors to access multimedia content without having to download an entire file first. (Week 10)
77
Switcher
1) Engineer (technical director) who is switching from camera to camera. 2) Panel with rows of buttons that allows switching from one camera or sound source to another. (Week 10)
78
Trade Fair
An international term for an exhibition. (Week 10)
79
Trade Show
An exhibition of products and/or services held for members of a common or related industry. Not open to the general public. See EXHIBITION. Compare With GATE SHOW, PUBLIC SHOW, CONSUMER SHOW. (Week 10)
80
Truss
1) A frame to carry the room of a tent. 2) A structure of steel bars used to suspend lighting or other technical equipment over a stage. 3) To tie or bind something tightly. (Week 10)
81
Vertical Exhibition
An exhibition at which the products or services being displayed represent one element of an industry or profession. See EXHIBITION. (Week 10)
82
Virtual Trade Show
Exhibit of products or services that can be viewed over the internet. (Week 10)
83
Wayfinding
Encompass all the ways in which people and animals orient themselves in physical space and navigate from place to place. Offering indoor maps for handheld devices is becoming common, as are digital information kiosk systems (Week 10)
84
System in place to determine attendance by an individual at an event. May include session attendance and amount of time attended. (Week 10)
Admittance-Verification System
85
an electronic device that increases the power of a signal. (Week 10)
Amplifier
86
The data transmission rate on an information channel such as a telephone line, ISDN, or Ethernet. Higher bandwidth means that images and sound will be transmitted faster for use in videoconferences or video streaming. (Week 10)
Bandwidth
87
Oversees the broadcast and typically has a background in live sports or live news broadcasts. Will work on the content for the broadcast so the audience has a meaningful and engaging experience. (Week 10)
Broadcast Producer
88
securing content, usually video and audio (Week 10)
Capturing
89
technology equipment that virtual or hybrid meetings require. Stands for capturing, composition and webcasting (Week 10)
CCC
90
the output of a virtual meeting may be 2 images, slide and image from camera, etc. (Week 10)
Composing
91
the use of computer systems to assist in the creation, modification, analysis, or optimization of a design.[1] CAD software is used to increase the productivity of the designer, improve the quality of design, improve communications through documentation, and to create a database for manufacturing (Week 10)
Computer Assisted Drawing (CAD)
92
see session 10 presentation notes (Week 10)
Delay, Center and Fill-Type Speakers
93
Type of adjustable spotlight formerly known as a klieg light. It is used to light lecterns, signs and areas that need a tightly focused pool of light. See LEKO. (Week 10)
Ellipsoidal (Leko) Light
94
Promotional materials sent to current and prospective exhibitors to encourage participation. It promotes the value of exhibiting in a specific show and contains information about technical points, cost of exhibition space, a floor plan of the exhibition and an application for participation. (Week 10)
Exhibitor Prospectus
95
"""produces a very even light that is soft at the edges and tends to project a soft shadow. Because the edge of the light is soft, Ellen: A spotlight employing a single fresnel lens that produces a soft edged beam, and usually provided with a spherical reflector and a means to adjust the focus from spot to flood."" (Week 10)"
Fresnel
96
The process of using game, social and reputation mechanics to drive desired behaviors at events, including driving attendees to engage with one another, with exhibitors and with the event brand. (Week 10)
Gamification
97
GSC. An organization that provides event management and exhibitors with a wide range of services, sometimes including, but not limited to, Distributing the exhibitor manual, installation & Dismantle, creating and hanging signage and banners, laying carpet, drayage, and providing booth/stand furniture. Also called OFFICIAL SERVICE CONTRACTOR. See DECORATOR. (Week 10)
General Services Contractor (GSC)
98
A pre-cut, etched pattern fabricated from metal or glass that fits in a lighting instrument to form projected light into a shape (logo, graphic, scenery, etc). (Week 10)
Gobo
99
A blend of face-to-face meeting and virtual meeting occurring in an Internet platform; also known as a blended meeting (Week 10)
Hybrid Event
100
is a two-lead semiconductor light source. LEDs have many advantages over incandescent light sources including lower energy consumption, longer lifetime, improved physical robustness, smaller size, and faster switching. (Week 10)
Light-Emitting Diode (LED)
101
Services performed by GENERAL SERVICE CONTRACTOR that includes delivery of exhibit materials from the dock to assigned space, removing empty crates, returning crates at the end of the event for re- crating, and delivering materials back to the dock for carrier loading. It is a two-way charge, incoming and outgoing. Sometimes referred to as DRAYAGE, Material Handling is the preferred term. (Week 10)
Material Handling Fee
102
1) Audio unit by which sound signals from all sources feed into one system; allows for dissimilar inputs (microphone and line) to be combined and controlled into one output. See SOUND BOARD. 2) An informal get together to give members of a group an opportunity to meet one another. (Week 10)
Mixer
103
Mobile Software that is designed to run on tablet computers, personal digital assistants, enterprise digital assistants, smartphones and cellphones (Week 10)
Mobile App
104
1) Video or audio device used to maintain a reference on the sound or video that is being sent out to the audience. Audio feeds given to performers are also referred to as monitors but do not necessarily represent the sound sent to the audience. See CUE CHANNEL. 2) Event staff who observe sessions, report on problems and count attendance. Also called SESSION MONITOR. (Week 10)
Monitor or Fold-Back Speakers
105
Device that makes a composition of two images; the camera image with sound and the slides (Week 10)
One-Box Webcast
106
The digital technology and labor required for a virtual meeting (Week 10)
On-Line Production
107
A lamp shaped like an automobile headlight that consists of a tungsten source housed in an enclosed lens, which produces a rectangular beam. (Week 10)
Par
108
a pictorial symbol for a word or phrase (Week 10)
Pictogram
109
Person or company responsible for the production of something; usually used in reference to a theatrical producer, event producer or an exhibit producer. See ORGANIZER. (Week 10)
Producer
110
group of staff charged with the technical production of the content required for the meeting (Week 10)
Production Team
111
1) Stage furniture, set dressing/ 2) Articles used by actors, entertainers, or speakers. (Week 10)
Props
112
the wireless use of electromagnetic fields to transfer data, for the purposes of automatically identifying and tracking tags attached to objects. The tags contain electronically stored information. (Week 10)
Radio Frequency Identification (RFID)
113
1) Person responsible for machinery uncrating, unskidding, positioning, leveling, and reskidding. 2) Skilled labor responsible for attaching signs, banners, truss, and other equipment to ceilings. (Week 10)
Rigger
114
An encrypted file that authenticates the source of financial data, usually for an online credit card transaction. (Week 10)
Secure Digital Certificate
115
Person responsible for running the event on stage. (Week 10)
Stage Manager
116
a non-directional speaker used to increase the very lowest frequencies of things like music or video playback (Week 10)
Subwoofers
117
When a company tries to sell its product or service on the show floor without the permission or consent of the event's management. (Week 10)
Suitcasing
118
Run-through of technical aspects of an event such as lighting, sound, special effects, etc. (Week 10)
Tech Rehearsal
119
Person who calls cues from the control room. (Week 10)
Technical Director
120
A gathering of people in an online environment for a common purpose (Week 10)
Virtual Event
121
engage a remote audience; the link between the live and remote event (Week 10)
Virtual Host
122
An event that broadcasts the audio and/or video portion of a keynote presentation or other educational sessions over the Web in real-time or on-demand. (Week 10)
Webcast
123
Computer application that enables voting and then collects and displays the results, simplifying decision-making among event participants. (Week 10)
Audience Response System (ARS)
124
Also "A/V". Equipment, materials, and teaching aids used in sound and visual presentations, such as video projection, monitors, sound equipment, etc. (Week 10)
Audiovisual (AV)
125
An accumulation of data that is too large and complex for processing by traditional database management tools. (Week 10)
Big Data
126
Short for weblog, a type of website that publishes entries in chronological order, upon which visitors can comment. (Week 10)
Blog
127
an exhibition offering industry-specific products and services, which attendees must qualify to attend based on organizer-defined criteria. (Week 10)
Business-to-Business (B2B)
128
An exhibition that is open to the public or segments of the public where direct sales and order-taking may take place; an admission fee is often charged. (Week 10)
Business-to-Consumer (B2C)
129
To hold two related events at the same time and in the same place. (Week 10)
Co-Location
130
A series of traditional electroacoustic loudspeakers used in combination to project sound across a wide area like a ballroom or arena. (Week 10)
Conventional Speaker System
131
The person who focuses on the development of the visual messaging; staging and artistic elements of a meeting (Week 10)
Creative Director
132
Signs within the meeting facility projected digitally, as opposed to traditional signs on some type of poster board. (Week 10)
Digital Signage
133
A sign designed to provide direction that helps attendees move from location to location within a large facility (Week 10)
Directional Sign
134
A system that displays digital posters on screens or similar display devices in place of traditional printed media. (Week 10)
E-Poster System
135
Software products that are used in the management of professional and academic conferences, trade exhibitions and smaller events (Week 10)
Event Management Software
136
An event at which products, services or promotional materials are displayed to attendees visiting exhibits on the show floor. These events focus primarily on business-to-business (B2B) relationships. See TRADE SHOW. See Also CONSUMER SHOW, GATE SHOW, PUBLIC SHOW. (Week 10)
Exhibition
137
EAC. Any company other than the designated "official" contractor providing a service to an exhibitor. Can refer to an Install & Dismantle Company (I&D House), photographer, florist or any other type of contractor. (Week 10)
Exhibitor Appointed Contractor (EAC)
138
A large public show, exhibit or trade show; also referred to as an exhibition (Week 10)
Exposition
139
focuses on mixing audio for the audience, and most often operates from the middle of the audience or at the last few rows of the audience. (Week 10)
Front-of-House (FOH) Audio Engineer
140
A form of chroma key compositing, or choma keying, this is a live or post-produced special effect for compositing (layering) two images or video streams together based on color hues (color range). Green is one of the most popular background colors but other choices are blue orange or purple (Week 10)
Green Screen
141
An exhibition that displays many types of products and services appropriate to one or more industries (Week 10)
Horizontal Exhibition
142
Technology by which presenter's image is projected onto a large screen, allowing large audiences to see details from the stage. Also called I-Mag. (Week 10)
Image Magnification (IMAG)
143
The live or recorded video from an individual camera used during an event. The isolated feed is the raw, uncut and unedited video from that single camera (Week 10)
Isolated (ISO) Camera Feed
144
Desk-type housing, used to contain the controls required for adjusting production lighting. Also MASTER CONTROL (Week 10)
Lighting Control Console
145
a loudspeaker system that is made up of a number of usually identical loudspeaker elements mounted in a line and fed in phase, to create a near-line source of sound. (Week 10)
Line-Array Speaker System
146
A line of vision from an observer's eye (such as an audience member) to a distant point (such as a stage). (Week 10)
Line-of-Sight
147
A virtual gateway that brings many different information resources together for a meeting in an online environment (Week 10)
Meeting Attendee Portal
148
A digitally controlled group discussion system that provides a given chair-person the flexibility and discretion to control a meeting by identifying the individual and microphone location from a video control monitor. (Week 10)
Name-Handling Technology
149
A method for smartphones and similar devises to establish radio communication with each other by touching them together or bringing them into proximity, usually no more than a few centimeters (Week 10)
Near-Field Communication (NFC)
150
A virtual community where members communicate over the Internet, enabling people with like interests to connect with one another year-round; social media platforms use this format in developing chat rooms, discussion groups, etc. (Week 10)
Online Community
151
Manual or automated assistance for attendee check-in at events, offering convenience and reduced wait times (Week 10)
Onsite Check-in
152
1) A designated area within the event highlighting a special product category for marketing and exposure. 2) A group presentation of different entities (such as within a single a country) for the purpose of generating collective impact. (Week 10)
Pavilion
153
System of assigning points to exhibiting companies to determine the order in which firms will be allowed to select booth/stand space first for the next event . Also Called PRIORITY RATING SYSTEM. (Week 10)
Priority-Points
154
Easily readable barcodes that when scanned with a QR decoder can be translated into a URL, a telephone number, a bit of text or other data (Week 10)
Quick Response (QR) Code
155
When online activities take place at a designated time, they are referred to as real-time events. A Webcast of a keynote presenter that can be watched live over the Internet is an example of a real-time event. (Week 10)
Real-Time Webcast
156
1) The process of attaching the cable on a crane to a piece of machinery or equipment. 2) The process for hanging materials or signs. 3) The structure to which hanging materials are attached. (Week 10)
Rigging
157
A texting messaging service component of phone, web or mobile communication systems. It uses standardized communication protocols to allow fixed line or mobile phone devise to exchange short text messages. (Week 10)
Short Message Service (SMS)
158
Console with separate channels to control volume and sound quality produced by each microphone. (Week 10)
Soundboard
159
A method for delivering audio and video over the Web. Streaming refers to the ability of Web site visitors to access multimedia content without having to download an entire file first. (Week 10)
Streaming Media
160
1) Engineer (technical director) who is switching from camera to camera. 2) Panel with rows of buttons that allows switching from one camera or sound source to another. (Week 10)
Switcher
161
An international term for an exhibition. (Week 10)
Trade Fair
162
An exhibition of products and/or services held for members of a common or related industry. Not open to the general public. See EXHIBITION. Compare With GATE SHOW, PUBLIC SHOW, CONSUMER SHOW. (Week 10)
Trade Show
163
1) A frame to carry the room of a tent. 2) A structure of steel bars used to suspend lighting or other technical equipment over a stage. 3) To tie or bind something tightly. (Week 10)
Truss
164
An exhibition at which the products or services being displayed represent one element of an industry or profession. See EXHIBITION. (Week 10)
Vertical Exhibition
165
Exhibit of products or services that can be viewed over the internet. (Week 10)
Virtual Trade Show
166
Encompass all the ways in which people and animals orient themselves in physical space and navigate from place to place. Offering indoor maps for handheld devices is becoming common, as are digital information kiosk systems (Week 10)
Wayfinding
