ESA | General Flashcards
Design thinking Phase 1: Inspiration
The first phase is to understand the specific challenge that the event is directed at solving.
Design thinking Phase 2: Ideation
The second stage of design thinking is a collaborative process that generates ideas and solutions to the previously identified challenge(s). In this stage, the event designer may collaborate with internal departments, suppliers, or stakeholder groups. Brown recommends including the development of prototypes and visual representations of the solutions in this phase.
Design thinking Phase 3: Implementation
The final stage is the () of the plan, including collaborating with the marketing team to deliver the message and engineering the experience for the meeting and event attendees.
4 P’s of Marketing
Product, Price, Place, Promotion
Strategic Planning Step 1: Discovery
The first step of strategic planning: finding out the purpose of the event, internal assessment of the organizations goals, and business environment.
Strategic Planning Step 2: Analysis
The second step of strategic planning: evaluating the types, results, and outcomes of previous events.
Strategic Planning Step 3: Planning
Once the discovery and analysis phases are completed, development of the event’s strategic plan begins. Elements of the strategic plan that will be detailed in the following sections include: ▪ Mission statement, goals, and objectives for the event ▪ Business environment analysis ▪ Implementation plan ▪ Sales, marketing, and communication plan ▪ Financial plan ▪ Success measures or key performance indicators (KPIs)
duoserve facility
logistics are handled by the convention services manager and catering is handled by a separate manager.
uniserve property
the convention services manager handles all aspects of the event, including catering.
Specific block for crew / speakers
What’s a sub-block?
The first phase is to understand the specific challenge that the event is directed at solving.
Design thinking Phase 1: Inspiration
The second stage of design thinking is a collaborative process that generates ideas and solutions to the previously identified challenge(s). In this stage, the event designer may collaborate with internal departments, suppliers, or stakeholder groups. Brown recommends including the development of prototypes and visual representations of the solutions in this phase.
Design thinking Phase 2: Ideation
The final stage is the () of the plan, including collaborating with the marketing team to deliver the message and engineering the experience for the meeting and event attendees.
Design thinking Phase 3: Implementation
Product, Price, Place, Promotion
4 P’s of Marketing
The first step of strategic planning: finding out the purpose of the event, internal assessment of the organizations goals, and business environment.
Strategic Planning Step 1: Discovery
