ESA | Wrong on Practice Exam 2 Flashcards
A meeting professional is finishing the executive summary of the post event report. What type of data should be included in this part of the report?
Quantitative data
CIC Domain A Skill 3 Page 29 Strategic Planning
Which of these would not be considered an example of an ROI Level 4 objective?
Score 75 out of 100 or better on a new sales strategy quiz given at the end of the sales meeting.
CIC Domain A Skill 3 Page 26 Strategic Planning
Who is a key participant in the pre-convention briefing?
Outside suppliers
CIC Domain B Skill 5 Page 54 Manage Meeting or Event Project
Which lighting instruments channel the light to a specific area, but with a soft edge?
Fresnels
CIC Domain G Skill 18 Page 196 Develop Programme (Content and Activities of Event)
Difference between Fresnels, Lekos, and par
Fresnel: even, soft edge light ususally for wash
Ellipsoidal (Leko) Light: adjustable spotlight, tight pool of light
Par: tungsten, like a headlight, rectangular beam of light
A meeting planner for XYZ Corporation is developing the program format for an upcoming meeting. A key element of the meeting is the introduction of new software for the company’s sales team. The software will be implemented immediately following the meeting. Which program format is the most appropriate for training the sales team in using the software?
Workshop
CIC Domain G Skill 14 Page 143 Develop Programme (Content and Activities of Event)
A meeting professional is planning a 4 day meeting. He will host breakfast and lunch over 3 days, 2 dinners and 1 welcome reception. There will be a number of key speakers, but very little AV. There will be a morning general session followed by an afternoon of workshop sessions. There will be a hospitality suite provided each night. When choosing a facility for this meeting, which area will be most important?
Food and beverage
CIC Domain G Skill 16 Page 158 Develop Programme (Content and Activities of Event)
What does a lacto-ovo-vegetarian eat?
Plants, eggs and diary foods only
PMM Chapter 13 Page 244 Food and Beverage Fundamentals
Which of the following information is typically included on a planner’s function sheets?
Number of speakers
PMM Chapter 6 Page 115 Site and Venue Selection
What are three components of a cash flow statement?
investing, core operations and financing
CIC Domain D Skill 9 Page 103 Manage Event Funding and Financial Resources
A tornado has been spotted 10 miles from your hotel. Management has evacuated everyone to the basement and at 5:00 pm, the all clear is sounded. Your board meeting was scheduled to start at 4:30. Which of the four steps of the risk management process would be most appropriate?
Response (I disagree)
CIC Domain C Skill 6 Page 61 Risk Management
As part of the risk management plan, you want to include step-by-step instructions for the initial reaction to the adverse events and emergencies. Which stage in the planning of risk management does this fall into?
Response
CIC Domain C Skill 6 Page 60 Risk Management
What is the systematic process of determining the worth, value and meaning of an activity or process?
Evaluation
PMM Chapter 15 Page 290 Post-Meeting Follow-Up
This year at the Fall Product Roll Out, the company would like to encourage attendance for the annual meeting that takes place after the first of the year. They have enlisted the help of the St. Louis DMO. In addition to the DMO presenting during the closing ceremony, highlighting their city offers, they also agreed to help with which of the following?
Providing Access to Promotional Collateral
CIC Domain H Skill 20 Page 222 Site Management
Your client is interested in hosting an event in the central region of the USA. You have come up with a few options for locations that can accommodate your group. To become familiarized with these locations, you decided to contact the local DMO’s. What is the primary responsibility of a DMO?
deliver economic benefit to it’s constituents
CIC Domain H Skill 20 Page 222 Site Management
A meeting professional is working on the marketing strategy for an upcoming event. What item will the planner develop first and incorporate into an overall marketing strategy?
Key Message Points
PMM Chapter 9 Page 154 Marketing the Meeting
What type of session focuses on personal growth and help employees stay in good, regular communication?
Coaching
CIC Domain E Skill 12 Page 122 Human Resoucres
A meeting professional wants to conduct an evaluation plan of her event to collect valuable data prior to beginning to plan the next event. What is a tool that can be used to in her evaluation plan?
Focus group
PMM Chapter 15 Page 293 Post-Meeting Follow-Up
The Toyota motor company is looking to fill a position on their global events team. The position has already been posted and they are now in the process of reviewing applications and selecting candidates to be interviewed. At this time they will also be sending out regret letters to those who were not selected for an interview. Toyota is currently how far out from filling their events position?
6 weeks
CIC Domain E Skill 10 Page 112 Human Resources
What method of recruitment receives a high response rate but poorly qualified candidates?
Newspaper advertising
CIC Domain E Skill 10 Page 111 Human Resoucres
The program committee for your organization wants to meet with you on speaker selection. What is the first step in engaging speakers?
Determine event requirements
CIC Domain G Skill 15 Page 149 Develop Programme (Content and Activities of Event)
A meeting professional has decided to engage your attendees in an informational video while they are riding the shuttle to the hotel. What type of event marketing is this?
Creating an event within an event
PMM Chapter 16 Page 317 Career Building in the Meetings Profession
An event professional needs to capture the speaker at an upcoming event for a high quality recording. How many cameras should she use as best practice? (GENERAL - not 1 speaker)
Minimum of 3 to 4 cameras, with an operator for each one
CIC Domain G Skill 18.01 Page 199 Develop Programme (Content and Activities of Event)
There are many considerations in menu selection. The first step for the planner would be to communicate the date, time, locations, and expectations for all food and beverage services in the contracts in what document?
ESG (But disagree - first?)
CIC Domain G Skill 16 Page 163 Develop Programme (Content and Activities of Event)
