ESA | ROI goals / methodology

Question 1

ROI (%)

Answer 1

Net Monetary Benefits/Meeting Costs x 100

Question 2

Phillips ROI Methodology - Level 0

Answer 2

Inputs/Indicators: measures event basics (# of attendees, costs)

Question 3

Phillips ROI Methodology - Level 1

Answer 3

Reaction and perceived value - tracks attendee reaction and intention for follow up action

Question 4

Phillips ROI Methodology - Level 2

Answer 4

Learning - measures what participants learned

Question 5

Phillips ROI Methodology - Level 3

Answer 5

Application and implementation - how attendees apply what they learned during the program

Question 6

Phillips ROI Methodology - Level 4

Answer 6

Impact and consequences - changes to business such as productivity, revenue, employee engagement

Question 7

Phillips ROI Methodology - Level 5

Answer 7

ROI - measures the ratio of business impact to meeting costs

Question 8

Phillips ROI Methodology - Level 6

Answer 8

Intangibles - benefits from an event that cannot be converted into montage values such as leadership skills or customer satisfaction

Question 9

Inputs/Indicators: measures event basics (# of attendees, costs)

Answer 9

Phillips ROI Methodology - Level 0

Question 10

Reaction and perceived value - tracks attendee reaction and intention for follow up action

Answer 10

Phillips ROI Methodology - Level 1

Question 11

Learning - measures what participants learned

Answer 11

Phillips ROI Methodology - Level 2

Question 12

Application and implementation - how attendees apply what they learned during the program

Answer 12

Phillips ROI Methodology - Level 3

Question 13

Impact and consequences - changes to business such as productivity, revenue, employee engagement

Answer 13

Phillips ROI Methodology - Level 4

Question 14

ROI - measures the ratio of business impact to meeting costs

Answer 14

Phillips ROI Methodology - Level 5

Question 15

Intangibles - benefits from an event that cannot be converted into montage values such as leadership skills or customer satisfaction

Answer 15

Phillips ROI Methodology - Level 6

Question 16

ARLABRI

Answer 16

Attendance
Reaction
Learning
Application
Business
ROI
Intangibles