Corporate Culture Flashcards
What is corporate culture
the overall feeling and presentation of a company
corporate culture can be represented by
clothes employees wear
slang and language used
how staff treat each other and customers
company’s policies
how they celebrate events
work environment
What is ‘official’ corporate culture
what the company wants to convey to the public
how they want to appear
seen through statements, logos and slogans
What is ‘real’ corporate culture
the actual culture the employees encompass
seen through clothes, language and behaviours
name strategies to develop corporate culture
initiating employee social events
engaging in customer feedback
leading by example
creating policies and values
reward good employees
changing management styles appropriately
What are the benefits of having good CC?
employees will be less resistant to change
employees will be more motivated/productive
the business will have less inertia and can add new procedures easier
less staff turnover/absence
