consumers term 2 Flashcards
nutrients for maintaining strong bones and teeth
calcuim
micro organisms most commonly passed onto food
bacteria, yeast, moulds
favourable conditions for growth of microorganisms
food, moisture, temperature, appropriate pH balance
temperature bacteria flourishes in
20 degrees
fat soluble vitamins
A D E K
ways to reduce waste
reusable containers
recycling
fiber rich meal
vegetables
lentils
grains
what leads to hypertension
salt, fat, cholesterol
marketing
the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers needs
salmonella
infection is usually caused by eating raw or undercooked meat, poultry, and eggs or egg products or by drinking unpasteurized milk.
Can be spread by people and is found in the intestinal tract.
healthiest fish options
sardine
tuna
oysters
work out the price of one unit
quantity used x purchase price
quantity bought
5p marketing mix
product
price
people
promotion
place
enzymes
a chemical that speeds up the process of decay by breaking down food.
they are found naturally in food
nutrition
uptake and use of food and nutrients by the body
menu
the specific foods that will be eaten during a meal
meal pattern
the number of meals eaten per day and foods served during each of the meals
diet
all foods eaten during a day
nutrients
chemical elements in food that are essential for human beings to give energy and build and repair tissue
primary function of marketing
to provide need satisfying products and services to potential buyers at a profit, producers needs to meet customers needs
segmentation
dividing something into segments
segmentation involves dividing the market into groups of people who share needs, interests, likes and dislikes
demographics- age, gender etc
geography- country, region
psychographics- personality values and attitudes
behavior- product usage, brand loyalty
benefit- wants and needs of customers
each segment needs to
have an identity
display different behavior
have profit potential
advertisements
has a major influence on the customers.
it provides product information, quality, price
they are used to catch attention of their target markets
they usually appeal to basic human needs
they usually use emotion to deliver messages
maslow principle of needs
self actualization needs- highest level of needs eg - educational programs
esteem needs- fourth level eg- academic success or high reputation.
social needs- third level eg- personal products (clothes shoes etc.)
safety and security- second level eg- physical safety and psychological safety
physiological needs- basic survival needs eg- food, water, shelter
AIDA principal
A-attention- attract customers attention with attraction such as advertisements
I-interest- raise customers interest by focusing on the products advantages
D-desire- convince the customer that they need the product or service by arousing desire
A-action-motivate the customer to take action
social class and how it influences consumers buying behavior
an open group of individuals with a similar social rank
determines a consumers type, quality and quantity of a product and a consumers use
marketers use social class to identify products and services to target a specific class
upper class- luxury
types of decisions
spur of the moment- happens in a hurry
habitual- made out of habit
intuitive- uses intuition
rational- logic
micro organisms
found everywhere
eg- molds, bacteria, yeasts
they are responsible for food contamination
moulds
mycotoxin- poison from moulds
carcinogenic- encouraging the growth of cancer in humans
moulds are plants visible to the naked eye that grow on sweet foods and proteins
acid conditions prevent moulds
oxidation
chemical reaction that takes place between food and oxygen. enzymes in plant and animal tissue promote oxidation. it may change food colour or texture and destroy nutrients
oxidation can be prevented by destroying enzymes and using air tight containers.
cross contamination
the contamination that occurs when bacteria is transferred intentionally or unintentionally from one surface to another
carbs
starch sugar and fibre
provides body with heat and energy
vitamin b
necessary for cell growth
vitamin c
protects the body against disease
vitamin a
keeps eyes, skin and membranes healthy
proteins
builds and repairs body tissues
iron
builds haemoglobin
fat
provides body with heat and energy
balanced diet
a diet that contains the correct quantities of nutrients from the food groups that a person needs
perishable foods
have a limited shelf life after harvest or production
eg- meat, eggs
non perishable
have a long shelf life and don’t require refrigeration to keep them from spoiling
eg- beans
factors to consider when choosing food items
personal taste preference, mood, hunger level, health status, special diet requirements, ethnicity, and personal income.
target market and how they influence choices
gender, age, income level, race, education level, religion, marital status, and geographic location.
Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors in determining target markets.
socio economic conditions and how they sell
determines what people eat what clothes they wear and home furnishing
higher socio economic status= more money = afford more expensive items
