consumers term 2

Question 1

nutrients for maintaining strong bones and teeth

Answer 1

calcuim

Question 2

micro organisms most commonly passed onto food

Answer 2

bacteria, yeast, moulds

Question 3

favourable conditions for growth of microorganisms

Answer 3

food, moisture, temperature, appropriate pH balance

Question 4

temperature bacteria flourishes in

Answer 4

20 degrees

Question 5

fat soluble vitamins

Answer 5

A D E K

Question 6

ways to reduce waste

Answer 6

reusable containers
recycling

Question 7

fiber rich meal

Answer 7

vegetables
lentils
grains

Question 8

what leads to hypertension

Answer 8

salt, fat, cholesterol

Question 9

marketing

Answer 9

the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers needs

Question 10

salmonella

Answer 10

infection is usually caused by eating raw or undercooked meat, poultry, and eggs or egg products or by drinking unpasteurized milk.
Can be spread by people and is found in the intestinal tract.

Question 11

healthiest fish options

Answer 11

sardine
tuna
oysters

Question 12

work out the price of one unit

Answer 12

quantity used x purchase price
quantity bought

Question 13

5p marketing mix

Answer 13

product
price
people
promotion
place

Question 14

enzymes

Answer 14

a chemical that speeds up the process of decay by breaking down food.
they are found naturally in food

Question 15

nutrition

Answer 15

uptake and use of food and nutrients by the body

Question 16

menu

Answer 16

the specific foods that will be eaten during a meal

Question 17

meal pattern

Answer 17

the number of meals eaten per day and foods served during each of the meals

Question 18

diet

Answer 18

all foods eaten during a day

Question 19

nutrients

Answer 19

chemical elements in food that are essential for human beings to give energy and build and repair tissue

Question 20

primary function of marketing

Answer 20

to provide need satisfying products and services to potential buyers at a profit, producers needs to meet customers needs

Question 21

segmentation

Answer 21

dividing something into segments
segmentation involves dividing the market into groups of people who share needs, interests, likes and dislikes

demographics- age, gender etc
geography- country, region
psychographics- personality values and attitudes
behavior- product usage, brand loyalty
benefit- wants and needs of customers

each segment needs to
have an identity
display different behavior
have profit potential

Question 22

advertisements

Answer 22

has a major influence on the customers.
it provides product information, quality, price
they are used to catch attention of their target markets
they usually appeal to basic human needs
they usually use emotion to deliver messages

Question 23

maslow principle of needs

Answer 23

self actualization needs- highest level of needs eg - educational programs
esteem needs- fourth level eg- academic success or high reputation.
social needs- third level eg- personal products (clothes shoes etc.)
safety and security- second level eg- physical safety and psychological safety
physiological needs- basic survival needs eg- food, water, shelter

Question 24

AIDA principal

Answer 24

A-attention- attract customers attention with attraction such as advertisements
I-interest- raise customers interest by focusing on the products advantages
D-desire- convince the customer that they need the product or service by arousing desire
A-action-motivate the customer to take action

Question 25

social class and how it influences consumers buying behavior

Answer 25

an open group of individuals with a similar social rank
determines a consumers type, quality and quantity of a product and a consumers use
marketers use social class to identify products and services to target a specific class
upper class- luxury

Question 26

types of decisions

Answer 26

spur of the moment- happens in a hurry
habitual- made out of habit
intuitive- uses intuition
rational- logic

Question 27

micro organisms

Answer 27

found everywhere
eg- molds, bacteria, yeasts
they are responsible for food contamination

Question 28

moulds

Answer 28

mycotoxin- poison from moulds
carcinogenic- encouraging the growth of cancer in humans
moulds are plants visible to the naked eye that grow on sweet foods and proteins
acid conditions prevent moulds

Question 29

oxidation

Answer 29

chemical reaction that takes place between food and oxygen. enzymes in plant and animal tissue promote oxidation. it may change food colour or texture and destroy nutrients
oxidation can be prevented by destroying enzymes and using air tight containers.

Question 30

cross contamination

Answer 30

the contamination that occurs when bacteria is transferred intentionally or unintentionally from one surface to another

Question 31

carbs

Answer 31

starch sugar and fibre
provides body with heat and energy

Question 32

vitamin b

Answer 32

necessary for cell growth

Question 33

vitamin c

Answer 33

protects the body against disease

Question 34

vitamin a

Answer 34

keeps eyes, skin and membranes healthy

Question 35

proteins

Answer 35

builds and repairs body tissues

Question 36

iron

Answer 36

builds haemoglobin

Question 37

fat

Answer 37

provides body with heat and energy

Question 38

balanced diet

Answer 38

a diet that contains the correct quantities of nutrients from the food groups that a person needs

Question 39

perishable foods

Answer 39

have a limited shelf life after harvest or production
eg- meat, eggs

Question 40

non perishable

Answer 40

have a long shelf life and don’t require refrigeration to keep them from spoiling
eg- beans

Question 41

factors to consider when choosing food items

Answer 41

personal taste preference, mood, hunger level, health status, special diet requirements, ethnicity, and personal income.

Question 42

target market and how they influence choices

Answer 42

gender, age, income level, race, education level, religion, marital status, and geographic location.

Consumers with the same demographics tend to value the same products and services, which is why narrowing down the segments is one of the most important factors in determining target markets.

Question 43

socio economic conditions and how they sell

Answer 43

determines what people eat what clothes they wear and home furnishing
higher socio economic status= more money = afford more expensive items