Commercilisation ( Chapter 5b ) Flashcards
Define Commercialisation
The process by which a new product or service is introduced into the general market
Define the media
The main ways that people communicate collectively
Define sponsorship
Where a company pays money to a team or individual in return for advertising their goods
Define golden triangle
The financial relationships between sport , sponsorship and media
Define spectators
People who watch sport
Define philanthropic
Trying to benefit others generous
Define social media
Websites and applications that allow users to create and share content
Define marketability
Able to be sold
Define technology
A method that is developed to try to improve performance
Define Hawkeye
An optical ball - tracking device used as an aid to officiating in tennis and cricket
Define television match official
Used in rugby union and rugby league to make decisions using replays of incidents