Commercilisation ( Chapter 5b ) Flashcards

1
Q

Define Commercialisation

A

The process by which a new product or service is introduced into the general market

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2
Q

Define the media

A

The main ways that people communicate collectively

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3
Q

Define sponsorship

A

Where a company pays money to a team or individual in return for advertising their goods

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4
Q

Define golden triangle

A

The financial relationships between sport , sponsorship and media

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5
Q

Define spectators

A

People who watch sport

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6
Q

Define philanthropic

A

Trying to benefit others generous

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7
Q

Define social media

A

Websites and applications that allow users to create and share content

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8
Q

Define marketability

A

Able to be sold

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9
Q

Define technology

A

A method that is developed to try to improve performance

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10
Q

Define Hawkeye

A

An optical ball - tracking device used as an aid to officiating in tennis and cricket

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11
Q

Define television match official

A

Used in rugby union and rugby league to make decisions using replays of incidents

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