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A-level PE > Commercialisation of sport > Flashcards

Commercialisation of sport Flashcards

1
Q

WHat are the three parts of the golden triangle?

A

sport, media, sponsorship

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2
Q

Give three athletes and their sponsers?

A

usain bolt - puma
messi - adidas
mo farah - quorn

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3
Q

give teams and thier sponsorships?

A

england netball - nike
wasps - hummel
england hockey - adidas

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4
Q

Give competitions and their sponsors?

A
  • premier league (Barclays)
  • ## netball super league (vitality)
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5
Q

Explain relationship between sport sponsorship and media?

A
  • golden triangle
  • sport uses media funding to increase quality and appeal of sport
  • companies use media to increase awareness
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6
Q

What is commercialisation?

A
  • process of managing or running something principally for financial gain

(refers to influence of commerce, trade on an industry to make a profit)

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7
Q

Define sponsorships?

A

to support an event, activity or person related to sport, by providing money or goods

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8
Q

Define spectatorship?

A

the act of watching something without taking part; often related to sports spectators

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9
Q

What are the five factors leading to commercialisation of sport?

A
  • growing public interest and spectatorship
  • more media interest
  • professionalism
  • advertising
  • sponsorship
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10
Q

explain how growing public interest and spectatorship leads to commercialisation?

A
  • more people now play sport at least once a week. there has also been growth in the numbers that spectate. the greater the sponsorship the more money is attracted to sport
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11
Q

How does more media interest lead to commercialisation?

A

events are televised, leading to companies wanting to sponsor events and their participants

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12
Q

How does professionalism lead to commercialisation?

A

sporting professionals are likely to attract sponsorship from commercial organisations

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13
Q

How does advertising lead to commercialisation?

A

sports present opportunities to sell more good and can be used as a billboard.In return, the sport concerned is promoted, which can improve participation rates

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14
Q

How can sponsorship lead to commercialisation?

A
  • sponsorship leads to increased publicity and sales for the sponsor and provides free clothing/ equipment or financial support for the performer
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15
Q

What are the four areas of commercialisation?

A
  • individual sports
  • society
  • performers
  • spectors
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16
Q

What are the positive impacts of commercialisation on individual sport ?

A
  • sports can promote themselves, attracting more participants and can lead to an increase in revenue
  • more money for sports can lead to better facilities
  • commercial investment into sports can develop all areas from the grassroots to international
17
Q

What are the negative impacts of commercialisation on individual sport ?

A
  • less popular sports attract less sponsorships and therefore cant develop as much as others
  • female and disabled events may lose out on commercial investment, less popular and therefore attract less media exposure
18
Q

what are the positive impacts of commercialisation on society ?

A
  • sport is about fair competition and everyone has an equal chance to participate and win. Sponsorships support this, can help support training and competition
19
Q

what are the negative impacts of commercialisation on society ?

A
  • attracting sponsorship can depend on a number of factors. some sportspeople are more marketable than others. success in society can be based on factors other than talent and ability
20
Q

Positive impacts of commercialisation on performers?

A
  • performers can receive kit and equipment from companies to help promote
  • commercial organisations can fund athletes accommodation and travel
  • atheltes can spend more time on training and competing
21
Q

Negative impacts of commericalisation on performers?

A
  • pressure to perform well to secure sponsorships
  • pressure to win could lead to deviant behaviour
  • companies can demand a time to promote their products
  • performers may find they have little control of careers with sponsors demanding they enter specific tournaments
22
Q

Positive impacts of commercialisation on spectators?

A
  • commercially supported event can provide amore exiting spectacle
  • giant video screens and play back technology provide more information
  • due to commercial investments there are more competitions in some sports increasing accessibility for a greater range of spectators
23
Q

negative impacts of commercialisation on spectators ?

A
  • actual spoting action can take second place to advertisements for goods
  • at live event, advertising can become overwhelming
  • spectators may not agree with a companies ethics
  • cost to watch sport is high, commercialisation can be seen as doing little to make spectatorship more affordable
24
Q

How has media changed sport?

A
  • 24/7
  • analysis of sport
  • business orientated / commercialised
25
Q

What are the types of media coverage we have today?

A
  • television
  • printed press
  • internet
  • social media
  • cinema
26
Q

What are the three main areas that are effected by media and sport?

A
  • performers
  • individual sports
  • spectators
27
Q

What are the positive effects of media on performers?

A
  • can raise the profile of a performer

- can help develop a performers career

28
Q

What are the negative effects of media on performers?

A
  • can highlight and promote sensational news, which can increase pressure to perform
29
Q

What are the positive effects of media on individual sports ?

A
  • can raise the profile of a sport
  • can boost participation numbers
  • can increase financial revenue, in terms of sponsorships and funding fro sports events and facilities
  • can attract more funds for international teams
  • can give more coverage for minority and disability in sports
30
Q

What are the negative effects of media on individual sports?

A

-can highlight negative aspects of sport

31
Q

What are the positive impacts of media on spectators?

A
  • increases number of people watching
  • rules have influenced to make sports more accessible to a wider audience
  • differant types of media are available 24/7 and sport is broadcast live all over the world
32
Q

What are the negative impacts of media on spectators?

A
  • can provide negative coverage- promoting hooliganism and unrest among some countries
  • cost of subscriptions to satellite TV can be prohibitive

A-level PE (19 decks)

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