Commercialisation of sport Flashcards
WHat are the three parts of the golden triangle?
sport, media, sponsorship
Give three athletes and their sponsers?
usain bolt - puma
messi - adidas
mo farah - quorn
give teams and thier sponsorships?
england netball - nike
wasps - hummel
england hockey - adidas
Give competitions and their sponsors?
- premier league (Barclays)
- ## netball super league (vitality)
Explain relationship between sport sponsorship and media?
- golden triangle
- sport uses media funding to increase quality and appeal of sport
- companies use media to increase awareness
What is commercialisation?
- process of managing or running something principally for financial gain
(refers to influence of commerce, trade on an industry to make a profit)
Define sponsorships?
to support an event, activity or person related to sport, by providing money or goods
Define spectatorship?
the act of watching something without taking part; often related to sports spectators
What are the five factors leading to commercialisation of sport?
- growing public interest and spectatorship
- more media interest
- professionalism
- advertising
- sponsorship
explain how growing public interest and spectatorship leads to commercialisation?
- more people now play sport at least once a week. there has also been growth in the numbers that spectate. the greater the sponsorship the more money is attracted to sport
How does more media interest lead to commercialisation?
events are televised, leading to companies wanting to sponsor events and their participants
How does professionalism lead to commercialisation?
sporting professionals are likely to attract sponsorship from commercial organisations
How does advertising lead to commercialisation?
sports present opportunities to sell more good and can be used as a billboard.In return, the sport concerned is promoted, which can improve participation rates
How can sponsorship lead to commercialisation?
- sponsorship leads to increased publicity and sales for the sponsor and provides free clothing/ equipment or financial support for the performer
What are the four areas of commercialisation?
- individual sports
- society
- performers
- spectors
What are the positive impacts of commercialisation on individual sport ?
- sports can promote themselves, attracting more participants and can lead to an increase in revenue
- more money for sports can lead to better facilities
- commercial investment into sports can develop all areas from the grassroots to international
What are the negative impacts of commercialisation on individual sport ?
- less popular sports attract less sponsorships and therefore cant develop as much as others
- female and disabled events may lose out on commercial investment, less popular and therefore attract less media exposure
what are the positive impacts of commercialisation on society ?
- sport is about fair competition and everyone has an equal chance to participate and win. Sponsorships support this, can help support training and competition
what are the negative impacts of commercialisation on society ?
- attracting sponsorship can depend on a number of factors. some sportspeople are more marketable than others. success in society can be based on factors other than talent and ability
Positive impacts of commercialisation on performers?
- performers can receive kit and equipment from companies to help promote
- commercial organisations can fund athletes accommodation and travel
- atheltes can spend more time on training and competing
Negative impacts of commericalisation on performers?
- pressure to perform well to secure sponsorships
- pressure to win could lead to deviant behaviour
- companies can demand a time to promote their products
- performers may find they have little control of careers with sponsors demanding they enter specific tournaments
Positive impacts of commercialisation on spectators?
- commercially supported event can provide amore exiting spectacle
- giant video screens and play back technology provide more information
- due to commercial investments there are more competitions in some sports increasing accessibility for a greater range of spectators
negative impacts of commercialisation on spectators ?
- actual spoting action can take second place to advertisements for goods
- at live event, advertising can become overwhelming
- spectators may not agree with a companies ethics
- cost to watch sport is high, commercialisation can be seen as doing little to make spectatorship more affordable
How has media changed sport?
- 24/7
- analysis of sport
- business orientated / commercialised
What are the types of media coverage we have today?
- television
- printed press
- internet
- social media
- cinema
What are the three main areas that are effected by media and sport?
- performers
- individual sports
- spectators
What are the positive effects of media on performers?
- can raise the profile of a performer
- can help develop a performers career
What are the negative effects of media on performers?
- can highlight and promote sensational news, which can increase pressure to perform
What are the positive effects of media on individual sports ?
- can raise the profile of a sport
- can boost participation numbers
- can increase financial revenue, in terms of sponsorships and funding fro sports events and facilities
- can attract more funds for international teams
- can give more coverage for minority and disability in sports
What are the negative effects of media on individual sports?
-can highlight negative aspects of sport
What are the positive impacts of media on spectators?
- increases number of people watching
- rules have influenced to make sports more accessible to a wider audience
- differant types of media are available 24/7 and sport is broadcast live all over the world
What are the negative impacts of media on spectators?
- can provide negative coverage- promoting hooliganism and unrest among some countries
- cost of subscriptions to satellite TV can be prohibitive
