Cognition Flashcards
1
Q
Acquisition
A
learning phase
2
Q
If similar to prototype (schema) ->
A
assimilation
(ss: similar to schema)
3
Q
If different from prototype (schema) ->
A
accommodation
(change or create)
4
Q
Framing
A
decisions are based on framing of things
- loss aversion
Ex: % vs # of DIE/SAVE people
5
Q
Parallel Distribution Processing
A
- brain has network models with connected nodes -> when multiple nodes activated
- collection of neural nodes will simultaneously activate another set of nodes through parallel processing
6
Q
Mental Set
A
- problem solving schema
- can slow you down/hurt you because you can’t see alternatives
7
Q
Methods of Problem Solving
A
1) trial and error
2) algorithms
3) deductive reasoning
4) inductive reasoning
8
Q
Deductive reasoning
A
rules first
9
Q
Inductive reasoning
A
evidence first
10
Q
Heuristic
A
- rule of thumb
- simplified principles used for decision making
- mental shortcut to make a quick decision
11
Q
Availability Heuristic
A
- use examples we can easily recall
- easier to recall -> increase frequency
- choices based on quick, easily accessible examples
12
Q
Representative Heuristic
A
- based on prototypical, stereotypical, representative image of the category
- look for most representative answer, and look to match prototype - a given concept to what is typical/representative
13
Q
Stroop Effect
A
- automaticity: when something you already know works against you
Ex: GREEN (written in purple)
BLUE (written in orange)
PURPLE (written in green)
ORANGE (written in blue)
- say the word (easier) instead of the color of word
