Chapter 12: Social Psychology Flashcards
gWhat is social psychology?
Scientific study of how a person’s thoughts, feelings, and
behavior are influenced by the real, imagined, or implied
presence of other people.
What is conformity?
Changing of one’s own behavior to match that of other people
What is Solomon Asch’s study?
Asking people to judge line lengths. but there is only one real participant and several “confederates” who purposefully give the wrong answers
What 3 things increase conformity?
People have strong interpersonal bonds with group members, people are of average social status, and people are members of collective cultures
What 3 things increase conformity?
People have strong interpersonal bonds with group members, people are of average social status, and people are members of collective cultures
What is group polarization?
Reinforcement received from group members strengths attitudes
Give an example of group polarization
Joining a small group
What is the risky shift phenomenon?
More extreme view or riskier decision is adopted than would otherwise be adopted
What is groupthink?
Pressure to maintain group cohesiveness overwhelms individual opinion and realistic assessment of facts
What is compliance?
Changing one’s own behavior as result of other people directing or asking for the change
What is the justification technique?
Reason to comply
What is the reciprocity technique?
Helping those who help you
Give an example of reciprocity?
Helping Luke after he sent me notes
What is the foot in the door technique?
Starting with a small request then following up with a large one, think “foot in the door”
Give an example of foot in the door technique
Asking a friend to borrow a small amount of money, then asking them to borrow a large amount of money
What is the door in the face technique?
Starting with a large request and then following up with a small one
Give an example of door in the face technique
Asking a friend to borrow a large amount of money and they say no, so you ask to borrow a smaller amount of money and they say yes
What is the that’s not all technique?
Making an offer and then improving it before the target has a chance to respond
Give an example of the that’s not all technique
Selling a product for $9.99 and throwing in a free product with it
What is the hard to get technique?
Convincing the target to that your product is rare or limited
Give an example of the hard to get technique
Flirting with other people than the intended mate
What is obedience?
Changing one’s behavior at the command of an authority figure
What is Milgram’s study?
Tests obedience of subjects by authority telling them to administer shocks to people
When is obedience reduced?
Teacher can see learner, teacher has to hold learner’s hand to the shock plate, and the experimenter leaves
What is social facilitation?
Enhanced performance due to the presence of others, familiar well-learned response