Chapter 11 Flashcards
Motivation
The underlying psychological and physiological processes involved in guiding an organism to pursue their goals
Drive
A biological trigger that signals we are deprived of and must seek out something
Primary Drive
A biological need (food, water)
Secondary Drive
A need that only has value because we’ve assigned it value (money)
Incentives
The stimuli we seek to reduce drives
Homeostasis
Body’s physiological processes that allow it to maintain a steady environment
Allostasis
Motivation that occurs due to prediction of future needs
Hunger
The need to consume nutrients
What part of the brain involved in hunger?
Hypothalamus
Satiation
The point when one is no longer motivated to eat
What does sugar stimulate?
Dopamine neurons in the nucleus accumbens
Bottomless Bowl Study
Those who were unaware their bowl kept getting refilled ate more
Unit Bias
The unit of sale seen as acceptable
Visual Perception: Colour Study
Food and plates with low contrast; serving size increased
What effect did applesauce have on selection of sweets?
Increase
Social Facilitation of Eating
Eating more
Impression Management and Eating
Eating more or less to be perceived as good mannered
Modelling and Eating
Eating whatever someone else eats
Anorexia Nervosa
A disorder characterized by dissatisfaction with one’s body and fear of being overweight
Bulimia Nervosa
A disorder characterized by binging and purging
Libido
Motivation for sex
Average age of first intercourse
16.5
Kinsey Reports
Survey done on college students.
Testosterone
Hormone that increases desire for sex in both sexes
Trigger Foods
Affect the selection of other foods
Parts of the Sexual Response Cycle
Excitement, plateau, orgasm, resolution