Chapter 11 Flashcards
Public Speaking
includes a speaker who has reason for speaking, an audience that gives the speaker attention, and a message that is meant to accomplish a specific purpose
Audience Anaylsis
systematic process of getting to know your listeners relative to the topic and the speech occasion
Demograhics
systematic study of quantifiable characteristics of a large group (ex. age range)
Homogeny
sameness
find common ground with your audience to keep attention
Brainstorming
start collecting information and think creatively/ consider problems and solutions related to your topic
Clustering
technique used to identify potential topics; begins with core idea and branches into web of related thoughts or ideas
Specific Purpose Statement
expresses both the topic and general speech purpose in action form and in the terms of the specific objectives you hope to achieve with your presentation
Thesis Statement
a statement that conveys the central idea about your topic
Expert Testimony
the opinion or judgment of an expert/professional in the field related to your topic
Lay Testimony
the opinion of a non-expert who has personal experience or witnessed an event related to your topic
Scientific Research Findings
hard numbers and facts
Statistics
information provided in numerical form; reveal trends, explain size, ilustrate relationships
Factual Statements
truthful, realistic accounts based on actual people, places, events or dates
Anecdotes
brief, personal stories that have a point or a punch line
Surveys
soliciting answers to a question or series of questions related to your topic from a broad range of individuals