Changing places - how and why places chanhe Flashcards
What are some factors that could shape sense of place?
what we see in the built environment; we may find a place, its architecture, streets or landscaping beautiful. We might become fond of a place where we work or enjoy leisure activities. We may associate a place with happy memories
What can connecting to one’s surrounding do in regards to sense of place?
establishes knowledge of and appreciation for its resources;
supports the development of personal identity;
inspires stewardship and understanding;
nurtures empathy.
What are the three different ways to go about understanding our own sense of place and that of others?
firstspace, secondspace and thirdspace representations
name three strategies that have been adopted to manage and manipulate perception of place in order to attract people and investment to a place
Place marketing, rebranding and re-imaging
What is the main aim of rebranding?
to try to make a location a desirable place in which to live (as well as to invest and develop industrial activity) and one that people would want to visit for social and recreational purposes and to shop and spend money
What is rebranding used for?
To discard negative perceptions of a place
Problems associated with rebranding
It is a challenge to satisfy all the different stakeholders. Pre-existing residents often want to protect and project their local distinctiveness while development agencies seek to establish place brands based on government incentives, available technology and an area’s international links. Some city regeneration schemes have actually driven out the locals they originally intended to help, as rising property prices and rents have a favourite more affluent people.
What is re-imaging used for?
to discard negative perceptions of a place and generate a new, positive set of ideas, feelings and attitudes of people to that place.
What is the aim of re-imaging?
to change a poor pre-existing image of a place, or the revival of pre-existing but outdated place image