ch14 Flashcards
social cognition
people gathering data & predicting social situations while going through life
atttitude
set of beliefs and feelingsm
mere exposure effect
the more you are exposed to something, the more you will like it
central route (processing persuasive messages)
processes content of message
peripheral route (processing persuasive messages)
processes other aspects of the message (like how hot the person giving the message is)
cognitive dissonance theory
when people’s attitudes can be changed if you change their behavior
dissonance
unpleasant mental tension that usually follows participating in behaviors that go against their attitudes
foot in the door (compliance strategy)
a small request is followed by a larger request
door in the face (compliance strategy)
a unrealistically large request is followed by a smaller request
norms of reciprocality
people tend to feel obligated to return the favor when you do something nice for them
dispositional/person attributions
believing the cause is a personal factor
situational attribution
believing the cause is a situational/environmental factor
person-stable attribution
believing the cause is an unchanging personal factor
person unstable attribution
believing the cause is a one time personal factor
situational stable attribution
believing the cause is an unchanging situational factor
situational unstable attribution
believing the cause is a one time situational factor
Harold Kelly’s theory
proposed that people make attributions based off 3 factors:
consistency- how similarly an individual acts in the same situation over time
distinctiveness- how similar the scenario is to other scenarios
consensus- how other people behave in the same scenario