Ch. 2.1 - Scientific Research Designs Flashcards
placebo effect (4)
-measurable and experienced improvement in health or behaviour that cannot be attributable to a medication or treatment
>”all in their head” or actual physiological response?
>some evidence of physiological pain relief
>changes in brain activation
techniques to reduce bias (5)
1) anonymity: each individuals responses are recorded without any name or personal information that could link particular individual to specific results
2) confidentiality: the results will only be seen by researcher
3) inform participants: reduces participants anxiety and social desirability bias
4) single-blind study: participants don’t know what the true purpose of the study, or else don’t know what type of treatment they’re receiving (ex. placebo or treatment drug)
5) double-blind study: neither participant nor the experimenter knows the exact treatment for any individual
academic journal (2)
- peer reviews: process in which papers attributed for publication in scholarly journals are read and critiqued by experts in the specific field of study
- replication: process of repeating a study and finding a similar outcome each time
anecdotal evidence (2)
-an individual’s story or testimony about an observation or event that is used to make a claim as evidence
>weight loss commercials
appeal to authority (3)
-belief in an “expert’s” claim even when no supporting data or scientific evidence is present
>corresponding data?
>biased expert?
appeal to common sense
tradition or novelty
descriptive data (3)
- from observations
- no attempt to explain the ‘why’
- generalized from: case studies, naturalistic observation, surveys and questionnaires
case studies (3)
-are in depth reports about the details of a specific case
-difficult to generalize findings
>Phones Gage->tampering rod shot through front lobes and had drastic personality changes
naturalistic observation
when psychologists unobtrusively observe ad record behaviour as it occurs in the subject’s natural environment
surveys and questionnaires
participant makes the observations
correlational research
involves measuring the degree of association between two or more variables
correlations have: (3)
-direction: positive vs. negative
-magnitude: correlation coefficient (-1 to 1)
>closer to -1 -> stronger negative relationship (same but with positive)
illusory correlations (2)
- relationships that really exist only in the mind rather than in reality
- ex) crime increases when moon is full, opposites attract, gamblers/athletes on a “hot streak”, stereotypes
random assignment
technique for dividing samples into two or more groups
experimenter control
variables are manipulated