Ch. 2: Professional Development Flashcards
A one- or -two-page outline that describes personal and professional attributes in a brief, concise manner is called a ____.
resumé
What color of paper is recommended for a resumé?
white, ivory, pale blue, or pale gray
Professional resumé writers recommend using a font that is what size?
10 to 11 point
A necessary companion piece to the resumé that introduces you to the prospective employer is a ___ ___.
cover letter
Which hairstyle would present a professional image at a job interview?
simply styled hair
What is considered to be the least important factor in deciding whether to accept a position?
the size of the skin care center
A common practice with new employees is completing a general ___ ___.
orientation program
Developing relationships with individuals who can make contact with potential customers or employers is called ____.
networking
Personal attention to the needs of the client is described as ___ ___.
customer service
The most effective form of advertising is…
word-of-mouth
An effective technique for building clientele is asking clients to ___ before they leave the skin care center.
rebook
Recommending and providing the best products for client purchase is called ____.
retailing
Successful estheticians effectively prescribe their services along with…
the appropriate skin care products for home care.
The size of a product’s container, the aroma, or a specific ingredient of the product are its ___.
features
What a product will do to enhance the appearance or improve the condition of the client’s skin are the product’s ____.
benefits
Building on a sale by recommending a product that complements another product the client has already purchased is called _____.
cross-selling
To determine the effectiveness of recommended products and home care, the esthetician should…
examine the client’s skin condition regularly.
Which buyer motivation is often the easiest to recognize?
need
Displaying a minimum of 2 products on the front edge of a display shelf creating easy access and high visibility of the products is called…
facing the product
The practice of visiting competitors to compare their business practices to your own is called ___ ___.
comparison shopping
involves filling out forms for employment before the interview process begins
application process
arriving on time for an interview
punctuality
the amount of money earned, insurance, paid sick or vacation time, and educational reimbursements
job benefits
someone who commits to higher standards of performance and continually seeks to improve
professional
type of buyer who puts up a struggle and enjoys debating with the salesperson
stubborn buyer
an open-minded buyer that tends to take chances on new products without hesitation
ready buyer
the “personality piece” that introduces you to your prospective employer
cover letter
this buyer bases purchases more on personal reasons than facts
emotional buyer
identifies where you want your career to be in five years
long-range goal
the physical surroundings and emotional “vibe” from employees currently employed
work environment
sincerity and honesty, enthusiasm and charisma, dependability and loyalty, good work ethics and punctuality, flexibility and team spirit, organization and efficiency
personal qualities
the buyer wants to save money and concentrates more on price than quality
bargain buyer
an opportunity to discuss your job performance with your manager at regular intervals
performance review
____ help you focus and define what path your career will take.
Goals
____ means creating an awareness of a product or service, usually striking an emotional chord.
Marketing
Perhaps the most demanding challenge associated with the rapid growth of the skin care industry is the need to ___ ___.
stay informed
Short-range goals identify where you would like your career to be in the next…
year
Establishing a ___ goal involves making a commitment to yourself, discussing the obstacles you might encounter, and writing down your ___ goal.
long-range
What type of hairstyle would present a professional image at an interview?
simply styled
Good ___ ___ is essential for evaluating a client’s reaction to a product and progression through a treatment?
record keeping
What percentage of all purchases stem from impulse buying?
45-65%
What type of sales promotion offers clients a free gift or service when they purchase a treatment or product at full price?
gift-with-purchase
What sales promotion offers your existing clientele a discount if they refer a friend who actually comes in for a treatment?
referral programs
An individual should maintain a current, thorough, error-free ___.
resumé
What is the basis upon which you create a first impression?
personal appearance
What is the foundation of good salesmanship?
self-confidence
Combining a skin care center’s sales with a non-competitive business into a single campaign describes which type of sales promotion?
co-op
Salaries, sales commission, and paid holidays are all examples of ___ ___.
job benefits
A program to familiarize the new employee with the work habits and standards of the skin care center is called ___ ___.
general orientation
What is probably the most effective way to build clientele?
word-of-mouth
Characteristics or specific ingredients of skin care products are called ____.
features
Which type of buyer wants to know all the facts about a product before buying it?
logical buyer
