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Esthetics > Ch. 2: Professional Development > Flashcards

Ch. 2: Professional Development Flashcards

1
Q

A one- or -two-page outline that describes personal and professional attributes in a brief, concise manner is called a ____.

A

resumé

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2
Q

What color of paper is recommended for a resumé?

A

white, ivory, pale blue, or pale gray

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3
Q

Professional resumé writers recommend using a font that is what size?

A

10 to 11 point

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4
Q

A necessary companion piece to the resumé that introduces you to the prospective employer is a ___ ___.

A

cover letter

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5
Q

Which hairstyle would present a professional image at a job interview?

A

simply styled hair

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6
Q

What is considered to be the least important factor in deciding whether to accept a position?

A

the size of the skin care center

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7
Q

A common practice with new employees is completing a general ___ ___.

A

orientation program

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8
Q

Developing relationships with individuals who can make contact with potential customers or employers is called ____.

A

networking

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9
Q

Personal attention to the needs of the client is described as ___ ___.

A

customer service

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10
Q

The most effective form of advertising is…

A

word-of-mouth

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11
Q

An effective technique for building clientele is asking clients to ___ before they leave the skin care center.

A

rebook

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12
Q

Recommending and providing the best products for client purchase is called ____.

A

retailing

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13
Q

Successful estheticians effectively prescribe their services along with…

A

the appropriate skin care products for home care.

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14
Q

The size of a product’s container, the aroma, or a specific ingredient of the product are its ___.

A

features

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15
Q

What a product will do to enhance the appearance or improve the condition of the client’s skin are the product’s ____.

A

benefits

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16
Q

Building on a sale by recommending a product that complements another product the client has already purchased is called _____.

A

cross-selling

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17
Q

To determine the effectiveness of recommended products and home care, the esthetician should…

A

examine the client’s skin condition regularly.

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18
Q

Which buyer motivation is often the easiest to recognize?

A

need

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19
Q

Displaying a minimum of 2 products on the front edge of a display shelf creating easy access and high visibility of the products is called…

A

facing the product

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20
Q

The practice of visiting competitors to compare their business practices to your own is called ___ ___.

A

comparison shopping

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21
Q

involves filling out forms for employment before the interview process begins

A

application process

22
Q

arriving on time for an interview

A

punctuality

23
Q

the amount of money earned, insurance, paid sick or vacation time, and educational reimbursements

A

job benefits

24
Q

someone who commits to higher standards of performance and continually seeks to improve

A

professional

25
Q

type of buyer who puts up a struggle and enjoys debating with the salesperson

A

stubborn buyer

26
Q

an open-minded buyer that tends to take chances on new products without hesitation

A

ready buyer

27
Q

the “personality piece” that introduces you to your prospective employer

A

cover letter

28
Q

this buyer bases purchases more on personal reasons than facts

A

emotional buyer

29
Q

identifies where you want your career to be in five years

A

long-range goal

30
Q

the physical surroundings and emotional “vibe” from employees currently employed

A

work environment

31
Q

sincerity and honesty, enthusiasm and charisma, dependability and loyalty, good work ethics and punctuality, flexibility and team spirit, organization and efficiency

A

personal qualities

32
Q

the buyer wants to save money and concentrates more on price than quality

A

bargain buyer

33
Q

an opportunity to discuss your job performance with your manager at regular intervals

A

performance review

34
Q

____ help you focus and define what path your career will take.

A

Goals

35
Q

____ means creating an awareness of a product or service, usually striking an emotional chord.

A

Marketing

36
Q

Perhaps the most demanding challenge associated with the rapid growth of the skin care industry is the need to ___ ___.

A

stay informed

37
Q

Short-range goals identify where you would like your career to be in the next…

A

year

38
Q

Establishing a ___ goal involves making a commitment to yourself, discussing the obstacles you might encounter, and writing down your ___ goal.

A

long-range

39
Q

What type of hairstyle would present a professional image at an interview?

A

simply styled

40
Q

Good ___ ___ is essential for evaluating a client’s reaction to a product and progression through a treatment?

A

record keeping

41
Q

What percentage of all purchases stem from impulse buying?

A

45-65%

42
Q

What type of sales promotion offers clients a free gift or service when they purchase a treatment or product at full price?

A

gift-with-purchase

43
Q

What sales promotion offers your existing clientele a discount if they refer a friend who actually comes in for a treatment?

A

referral programs

44
Q

An individual should maintain a current, thorough, error-free ___.

A

resumé

45
Q

What is the basis upon which you create a first impression?

A

personal appearance

46
Q

What is the foundation of good salesmanship?

A

self-confidence

47
Q

Combining a skin care center’s sales with a non-competitive business into a single campaign describes which type of sales promotion?

A

co-op

48
Q

Salaries, sales commission, and paid holidays are all examples of ___ ___.

A

job benefits

49
Q

A program to familiarize the new employee with the work habits and standards of the skin care center is called ___ ___.

A

general orientation

50
Q

What is probably the most effective way to build clientele?

A

word-of-mouth

51
Q

Characteristics or specific ingredients of skin care products are called ____.

A

features

52
Q

Which type of buyer wants to know all the facts about a product before buying it?

A

logical buyer

Esthetics (16 decks)

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