campaigns Flashcards

1
Q

what is a campaign?
-definition

A

working in an organised and active way towards a particular goal, typically a political or social one.

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2
Q

what is Campaign for change?
-definition

A

when someone decides they want to draw attention to a particular issue and bring about a change of some kind.

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3
Q

why might an individual or a group of individuals want to campaign for change?

A

want to:
- change law
- generate new policy
- generate policy change
- raise awareness

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4
Q

example of a campaign for change?

A

to increase spending on a concern or issue like mental health

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5
Q

tactics that are used with a campaign for change?

A
  • celebrity endorsement or
  • celebrity speak out
  • website
  • petition
  • social media page
  • social media hashtag
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