Bustin, Jones, Hansenne + Quoidbach WHO does red bull give wings to?

Question 1

other than situational factors such as thirst levels, what factors are thought to be important?

Answer 1

Dispositional factors
- can affect their experience of specific goals + needs
= Conscientiousness associated w/ achievement-related strivings

Question 2

What relationship did Roberts + Robins, 2000 find between major life goals + personality traits?

Answer 2

1. Extraversion positively associated w/ political aspirations
2. Agreeableness positively associated w/ social goals

Question 3

What is sensation seeking?

Answer 3

1. personality trait
   - reflects a tendency towards explanatory excitability in response to novelty, impulsivity
   - associated w/ sensitivity in the dopamingeric system
2. high sensation seeking associated w/ risk taking
3. Low sensation seekers associated w/ avoiding arousal

Question 4

What was the procedure of the study?

Answer 4

1. Sensation seeking measured - Brief Sensation Seeking Scale
2. Visual detection task
   - cross on screen
   - subliminal priming vs control
   - red bull vs lde Ublr
   - String of Q’s shown
3. Asked intention to drink Red Bull
4. Asked lvl of thirst

Question 5

What were the findings of the study?

Answer 5

1. Primed = higher desire to drink Red Bull
2. High sensation seeking + primed = more likely to desire brand vs high sensation seeking + control
3. Red bull did not differ between experimental conditions for low sensation seekers
4. No correlation between thirst + sensation seeking