5: Are we selfish helpers? Flashcards
What is the difference between prosocial behaviour and altruism?
Prosocial behaviour
- doing something to benefit others but also expecting something back/ greater for society
Altruism
- doing something for the sake of helping
If you want to be helped, what 9 things should be in your favour?
- Make sure it’s a nice day
- environment - Have people round you who are in a good mood
- feel good do good effect - Gender
- in an emergency vs social support - Be somewhere nice (SPAIN, RIO)
- Simpatia - Ask one person, not many
- diffusion of responsibility
- pluralistic ignorance - Choose someone similar to yourself
- Make sure they have just seen someone being helped
- make sure to have nice music playing or play a social game
- Make sure you have a relative near
- Kin selection
Why is the weather important to consider if you want to be helped?
Cunningham 1979
- helping behaviour increases on sunny days
- too hot/ cold is not good
what is the feel good do good effect?
- Goldman +Fordyce, 1983
- smiling at someone, eye contact + touch = more likely to help
What does Ilsen + levin’s dime study 1972 support?
- feel good do good effect
- dime vs no dime
- dime group more likely to help someone
- 84%!!! vs 4%
* *Pay phone - time validity
What did Dolinsiki + Nawrat 1998 find about advertisements which supported the feel good do good effect?
- Car has sign similar to a penalty notice but was just ad group VS no ticket + ad
- discovering ad vs ticket = positive mood
- positive group = 62% would help vs 30%
What explanations are there for why people are more pro-social when they are in a good mood?
- Carlson et al, 1988
- good mood = see good side of others - Clark and Isen, 1982
- not helping = deflating good mood - Berkowitz, 1987
- makes us attend to ourselves + values
Other than the positive moods from being pro-social, what evidence is there to suggest GUILT is a motivator for being helpful?
- Harris et al, 1975
- Church goers more like to donate before going to confess sins (attempt to reduce guilt) vs after confession - McMillen + Austin, 1971
- student cheaters = more likely to volunteering
- 63 min vs 2 min by non-cheaters - Clary + Synder, 1999
- guilt thought to be 1/6 motive behind volunteering
What evidence is there to suggest gender matters when you are looking for help from someone?
- Carnegie medals - for extraordinary helping
- 90% receivers of medal = men - men more likely to help is its a women + if considered attractive + if emergency
What evidence is there to suggest it’s not just men who are more helpful?
Depends on the situation
- Eagly + Crowley, 1986
- meta-analysis
- males more helpful = dramatic situations
- women more helpful = social support situations - Eagly + Koenig, 2006
- women more likely to volunteer in situations that involve helping others
What is simpatia and why is it important to consider if you want help?
= cultural value of being helpful, polite, pleasant etc
- Levine, 2003
- 23 countries
- those countries who valued simpatia = 83% more likely to help a blind man cross road vs 66% other countries
What did the yahoo study suggest about how many people you should ask help for?
- asked for help to a group vs direct single individual
- how look at someone’s profile
- individual responded much quickly vs group chatroom of 2-19 people
What evidence is there to suggest it may be better to ask help from one person or someone in a small group?
- Cubicle study
- heard someone saying their will have a stroke
= chances of helping decreased as the number of people around increased
1/2, 1/6, 1/9 - Metal filing cabinet
- I’m hurt!
- 75% alone vs 38% w/ 2+ people
What is pluralistic ignorance?
People think that everyone else is interpreting a situation in a certain way, in fact they are not
- exp for why you would want to ask help form one person vs group
What was the smoke room attention study?
- Ppt put in room alone vs confeds
- smoke released from door
- alone = quick response to smoke
- group = slow response
- explanation = diffusion of responsibility