Attitudes Flashcards
What is an attitude
What you think about something or a value aimed at an attitude object
How are attitudes formed
Past experiences
Socialisation
Social learning (nurture)
Media
What is social learning
Imitating the attitudes of significant others
What are the three components of an attitude (ABC)
Affective - feelings and emotions
Behavioural - actions and habits
Cognitive - what you think
What are the two concepts used to change attitude
Cognitive dissonance
Persuasive communication
What is cognitive consonance
All components match. Their beliefs, feelings and actions are all in harmony and attitude will remain.
What is cognitive dissonance
New information given to the performer to cause unease and motivate change on
What are 4 ways a coach can use cognitive dissonance
- New information
- Fun
- Rewards
- Role models
How to make persuasive communication effective
Make it relevant and important
Needs to be understood
Come from someone of a high status role/ expert
The right timing