Attitude change Flashcards
what is attitude change?
learned disposition guiding thoughts, feelings and actions
what are the components of attitude change?
Affective (Feeling):
Emotional reactions, e.g., “I love beer.”
Behavioral (Acting):
Actions reflecting attitudes, e.g., “I drink beer.”
Cognitive (Thinking):
Beliefs about targets, e.g., “I think about beer.”
Which of the following best illustrates theaffectivecomponent of an attitude?
A. Drinking a specific brand of beer regularly.
B.Believing that one beer is of higher quality than another.
C.Feeling a sense of enjoyment when thinking about beer.
D.Thinking that beer is unhealthy but still choosing to drink it.
C
Samantha is a health-conscious individual who regularly exercises. She has a positive attitude toward fitness but dislikes jogging as a workout option. Which component of her attitude toward fitness is reflected in her dislike of jogging?
A.Affective (Feeling)
B.Behavioral (Acting)
C.Cognitive (Thinking)
D.None of the above
C
Do attitude predict behaviour?
People adjust attitudes to align with behaviours (I ordered pizza so I must like pizza)
Attitudes as predictors
Multiple act behaviour: vs single act behaviour
Multiple Act Behaviors: Likely to predict patterns (e.g., buying running gear, joining a club).
Single Act Behaviors: Poor predictor (e.g., running the Boston Marathon).
what is consistency of attitudes
Stronger attitudes and intentions lead to more consistent behaviors.
what predict what?
Behaviour->attitude->behaviour
Alex enjoys swimming and frequently buys swim gear, subscribes to swimming magazines, and goes to the pool several times a week. Based on this information, which of the following behaviors is Alex’s attitude toward swimming most likely to predict?
A. Signing up for a national swimming competition next year.
B.Purchasing a new swimsuit during a sale.
C.Trying a completely different sport like rock climbing.
D. Quitting swimming due to lack of interest.
B
Which of the following best illustrates classical conditioning in persuasion?
A. A person feels more confident about their decision after generating multiple positive reasons to support it.
B.A person begins to drink Budweiser because their best friend, whom they admire, always drinks it.
C.A person joins a fitness class because they believe it will improve their overall health.
D. A person feels uncomfortable after skipping workouts, prompting them to adjust their behavior.
B
what is the cognitive dissonance theory?
Cognitive Dissonance:Mismatch between attitudes and behavior motivates change.
what is Meta cognition?
Confidence in your thoughts increases their influence (self-validation theory).
what is the elaboration Likelihood model (ELM)?
Central Route: Persistent, resistant to change, predicts behavior.
Peripheral Route: Influenced by simple cues, less enduring.
Which of the following scenarios best illustrates the use of the central route in persuasion, according to the Elaboration Likelihood Model (ELM)?
A. A celebrity endorses a fitness product, and their likability motivates purchases.
B. A detailed pamphlet explaining the long-term health benefits of regular exercise influences readers to join a gym.
C. A television commercial uses upbeat music and colorful visuals to promote a running event.
D. A television commercial uses upbeat music and colorful visuals to promote a running event.
B
4Persuasive communication
Soucre factors: Attractiveness & credibility
attractiveness; similarity, familiarity liability, physical appeal
credible; trustworthy, unbiased, knowledgeable
4persuasive factors: Message factor
fear appeals & reputation 2 sided argument
fear- effective at moderate levels
repetition- Works to a point (inverted-U curve).
Too much repetition can alienate a brighter audience.
2- Two-sided: Best if opposing views are likely heard.
4persuasive communication sources factors- written modality & audio visuals
written- Written:Ideal for rational or complex arguments; clarity/comprehension.
Oral/Personal:Effective with a likable communicator
4persuasive communication sources factors-audience/target factors -
High intelligence: Better understanding, but less likely to yield.
Fear appeals
effective at moderate levels
what can credible sources do?
can present more fear, Clear instructions to avoid threat
Strategies for attitude change?
1.classical conditioning- associates objects with existing positive/negative feelings
2.repetition
3.self-perception theory-relies on favourable self-generated thoughts (imagining being popular by drinking Budweiser)
what are some barrier to attitude change selective exposure & resistance to persuasion
selective-tendency to seek information that aligns with existing beliefs
resistance- strong preexisting attitudes reduce susceptibility to new info
