Attitude and Behavior Change Flashcards
A person’s behaviors, cognition, and environment all interact and determine each other
Reciprocal determinism
Views behaviors as being influenced by people’s traits/cognitions and their social context
Social-cognitive theory
How did Bandura see Bbhavior, cognition, environment?
They are interrelated.
Example: Joe is interested in medicine (cognition), so joins a premed club (environment), and then becomes premed (behavior)
Describes how people evaluate information.
elaboration likelihood model
In the elaboration likelihood model, ee first choose either the central route (more deeply processed) or peripheral route (more superficial) then progress through which 3 stages?
Person’s ability to carry out their intention to perform a certain behavior
Perceived behavior control
Internal vs external locus of control
Internal locus: individual controls the outcome
External locus: outside forces ultimately determine the outcome
Repeated experience of having no control or general exposure to negative stimuli leads to a downward spiral where one takes less and less control
May result in mental illness like depression
Learned helplessness
The idea that too many choices can have a negative impact
Many choices may result in information overload or decision paralysis
Tyranny of choices
a method of bringing about a change in attitude or behavior
Persuasion is a method of bringing about a change in attitude or behavior
The elaboration likelihood model describes how people evaluate information, leading to an attitude change
Three main characteristics determine whether we are persuaded by a message
Characteristic of persuasion.
The message itself, including its internal logic, vocabulary, etc.
Example: Content of a speech
Message characteristics
Characteristic of persuasion.
The background and characteristics of the speaker
Example: Credentials of the person delivering the speech
Source characteristics
Characteristic of persuasion.
Characteristics of the listener, such as mood, background education
Example: Core beliefs of the person listening to the speech
Target characteristics
Ability to control our impulses and delay gratification
self control
When a desire conflicts with core values or long term goals
temptation
