A02 normative social influence

Question 1

What are the 3 eval sections for normative social influence

Answer 1

Bullying

Normative influence and smoking

Normative influence and conservation behaviour

Question 2

Who showed role of normative social influence on bullying

Answer 2

Cillessen and garandeau

Question 3

What did cillessen do and find

Answer 3

Normative social influence explain bullying

Group suet a low quality of interpersonal friendships may be manipulated by a skillful bully so that victim action of another child provides the group with a common goal creating pressure on all group members to conform.

Question 4

Who showed that normative social influence can reduce smoking

Answer 4

Linkenbach and Perkins

Question 5

What did linkenbach and Perkins do and find

Answer 5

Only 10% of non smokers took up smoking after given a message that most people in their age group 12-17 didn’t smoke

In control countries 17% non smokers took up smoking

Question 6

Talk about how normative social influence has been shown to play a role in conservation behaviour

Who tested it

Answer 6

Schultz et al

Question 7

What did schultz et al do and find

Answer 7

Control condition
Door hanger informed guests if the environmental benefits of reusing towels

In experimental condition
With the door hanger message but also told that 75% of people reused the towels

Found that guests with the fact reduced their need for fresh towels by 25% in comparison to control group.