a01 explanation fo why people conform, normative social influence Flashcards
1
Q
What is normative social influence
A
The idea that humans comply in order to be liked to be accepted and fear rejection
A majority group may make it difficult for other group members to deviate from the majority point of view so placing pressure on them to conform
2
Q
What is informational social influence
A
Idea that humans have the desire to be right and so conform when they feel that other people’s views and decisions are correct and accurate. They change their own view too
3
Q
When does informational social influence most likely occur
A
When the situation is ambiguous
Right course of action isn’t clear
The situation is a crisis
Rapid action required
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