A01 minority influence and social change, understanding social change

Question 1

What are the 2 subtitles for minority influence and social change

Answer 1

The role of minority influence

Conditions necessary for social change through minority influence

Question 2

Who talk about 5 he role of minority influence

Answer 2

Mascovici

Question 3

What did mascovici say about the role of minority influence

Answer 3

Without an outspoken minority advocating a different way if doing things we would have no social change

Conversion is necessary for social change

Question 4

Whatvare the 4 sections for conditions needed for social change through minority influence

Answer 4

Drawing attention to an issue

The role of conflict

Consistency

The augmentation principle

Question 5

Talk about drawing attention to an issue

Answer 5

Minorities such as fathers 4 justice gave brought attention to their cause through high profile stunts

Question 6

Talk about the role of conflict

Answer 6

If we cannot dismiss the views of the minority conflict will remain so well start to examine their arguments more closely

It doesn’t mean we change our opinions just that we think about their views more closely

E.g being given a leaflet on info about consequences of animal testing in cosmetic products may mean we pay attention more closely despite not changing our actions

However ultimately we may change our consumer behaviour, this behaviour spreads across other people and social change ensues.

More and more people start to change their opinion which loosens the pressure to conform to the majority position

Question 7

Talk about consistency

Who proved consistency is important

Answer 7

When minority groups express their arguments more consistently they are more influential in bringing about social change

This is because when they are more consistent they are taken more seriously because they dhow that they really believe I’m they are true

Wood et al

Question 8

Talk about the augmentation principle

Answer 8

If their are risks to such views will increase how seriously they are regraded by others because they are showing that they really fo care about their cause and would be ready to sacrifice many things including their freedoms

So they care more likely to be influential in bring in social change