9.1h - Greiner's Growth Model Flashcards
1
Q
Greiner’s growth model definition
A
A model describing the different phases of company growth and the crises that they will encounter which they will be forced to adapt to
2
Q
What is the period between each crisis known as in Greiner’s growth model?
A
Evolutionary development
3
Q
What does each crisis produce?
A
A revolution (a different way of doing something)
4
Q
What does Greiner’s growth model measure?
A
- Age of the organisation
- Size of the organisation
- Stages of evolution
- Stages of revolution
- Growth rate of the industry
5
Q
What are the five phases of growth identified by Greiner?
A
- Creativity
- Direction
- Delegation
- Coordination
- Collaboration
6
Q
What are the different crises identified by Greiner?
A
- Leadership
- Autonomy
- Control
- Red-tape
- Growth
7
Q
Disadvantages of Greiner’s growth model:
A
- It is simplistic
- Not every business will suffer crises as it grows
- Difficult to understand where a large company is on the growth curve
