2.3a - Stakeholder Perspectives

Question 1

Examples of internal stakeholders:

Answer 1

• Shareholders
• Managers
• Employees
• Work councils

Question 2

Examples of external stakeholders:

Answer 2

• Customers
• Pressure groups
• Suppliers
• Government

Question 3

What does Mendelow stakeholder mapping do?

Answer 3

Analyses stakeholder power and interest

Question 4

What are the four areas in Mendelow’s stakeholder mapping?

Answer 4

• Minimal effort (A)
• Keep informed (B)
• Keep satisfied (C)
• Key players (D)