1.1a - Business Objectives Flashcards

1
Q

Mission definition

A

The ultimate purpose of a business

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2
Q

Mission statement definition

A

The means of communicating to key stakeholders what the organisation is doing and what it ought to be doing

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3
Q

What does SMART stand for?

A
  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound
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