6.2 - Commercilisation And Media Flashcards
What is spectatorship?
The act of watching something without taking part
What is sponsorship?
To support an event, activity or person related to sport, by providing money or goods
What are the positive impacts of commercialisation? (3)
Sports able to promote themselves + attract more participants and spectators, in return leading to an increase in revenue
More money brought into individual sport, more money can be spent on facilities
Large competitions can only take place if commercial companies invest significantly
What are the negative impacts of commercialisation? ()
Sports that are less popular gain less sponsorship and are unable to develop their sport as well
Female and disabled events are less popular so are less likely to attract sponsors
What are the 4 categories which commercialisation can affect?
Society
Individual performers
Sport
Spectators
How does commercialisation positively affect society? (3)
Sport should reflect all thats good about society
Physical prowess and endeavour should be recognised and applauded
Sport should be a level playing field, where everyone has chance to succeed and feel their hard work pays off
How does commercialisation negatively affect society? (4)
In class based society opportunities are not always equal - sport is a reflection of society
Those with most money have access to greatest opportunities
In football, the richest teams have the greatest chance of success
Some athletes may be more marketable due to the way they look
How does commercialisation positively affect individual performers? (3)
They become rich quickly
How does commercialisation negatively affect individual performers? (6)
Become walking adverts
Pressure increases on their performance as media interest increases
Mistakes are published everywhere
Have to give up training time to attend photoshoots and publicity events
Poor performance can lead to loss of sponsorship therefore loss of income - pressure to win can lead to deviance
At major events, players could be forced to play even when injured to ensure a sponsor receives greater exposure to a global audience
How does commercialisation positively affect sports? (4)
Money can be used to fund facilities, transfer feeds, coaches and player wages
Sport can increase its exposure through media, increasing participants, spectators and revenue
Competitions are created using sponsorship money
Standard of play increases if you can afford better players
How does commercialisation negatively affect sports? (4)
Haves and have nots (wage/standard difference between leagues e.g difference between premier league and league 2)
Women’s sport and disability sport is seen as less popular so has less media interest therefore less sponsorship
Sports can be dictated by TV companies
Football may be over reliant on to revenue (prem teams get more views so get more income compared to league 2)
How does commercialisation positively effect spectators? (2)
Get a more entertaining package
Sport available 24/7
How does commercialisation negatively effect spectators? (4)
Can be heavily flooded with adverts when watching event
Negative sponsorship (alcohol companies whilst watching sport?)
Owners may change club traditions to match ther agenda
Can be expensive to watch online or in person
How does media positively effect individual sports? (5)
Can benefit from media coverage. More spectators in return increased participation
Can increase financial streams
Attract funds to boost grassroots participation and pay for facilities and coaching
Rules may change to suit to audience
Paralympic sports get mainstream coverage every Olympic games
How does media negatively effect individual sports? (2)
Overall, tradionally male dominated sports will attract more coverage therefore more funding
Spectators get to watch more sports through extensive media coverage - limited to major sports.
- Some sports require a subscription so are limited as expensive to watch
