4.2.5 Flashcards
Definition of Global Competitiveness
The ability to perform better than its rivals across markets in different countries
Explain effect on a business for appreciation
-If Importing, goods are cheaper
-If Exporting, goods to foreign consumers are expensive
Explain effect on a business for depreciation
-If Exporting, goods to foreign consumers are cheaper
-If Importing, goods are more expensive
Definition of Cost Leadership
When a business becomes the lowest cost producer in the industry
4 ways Cost Leadership can be achieved
-Increase Productivity
-Using technology efficiently
-Offshoring
-Outsourcing
Definition of Differentiation
When the business makes the characteristic of their product different to those of their competitors
4 ways differentiation can be achieved
-Strong brand
-Better design
-Better quality
-Customer service
How does skill shortage affect Cost Leadership
-If workers lack skills they may not be as productive
-This could increase unit cost
How does skill shortage affect Differentiation
-If workers lack skills they and expertise they may not be as productive