1.3.1 Product Design Flashcards
What is the marketing mix used for
Provides a framework for businesses to create and implement effective marketing strategies
What are the 4 P’s of the marketing mix
Product
Place
Price
Promotion
3 key points of the marketing mix
-Works to satisfy the wants and needs of consumer
-Helps differentiation
-Helps achieve long term success
4 ways to use promotion
-Sales promotion
-Advertising
-Public relations
-Direct marketing
4 examples of Place
-Channels
-Inventory
-Transport
-Market Coverage
4 examples of Price
-Price Strategy
-Discounts
-Payment Terms
-Pricing
4 examples of Product
-Quality
-Branding
-Packaging
-Services/Warranties
Definition of the Design Mix
The combination of elements that make up a products design
What are the three components of the design mix
-Function
-Aesthetic
-Cost
How does design mix help a business
Helps make the product appeal to the consumer while being cost effective
Definition of Function
The intended purpose and specific task a product is designed to perform
Definition of Aesthetic
-The visual and sensory appeal by its colour, shape, texture, and form a product has
Definition of Cost
How much a product costs to produce
How is function important
Helps meet the needs of consumers
How is Aesthetics important
Helps attract consumers creating word of mouth and brand loyalty
How is Cost important
Helps to balance the cost of production and selling price so consumers feel they are getting value for money
How is design mix affected by ethical sourcing
Ethical sourcing is the profits are produced without exploitation of workers or environmental damage
Businesses can incorporate sustainable materials and production processes
How is design mix affected by resource depletion (waste minimisation, 3 R’s)
Businesses may look to design products that use fewer materials, are more durable and can be easily disassembled for recycling and repair
