1.3.1 Product Design

Question 1

What is the marketing mix used for

Answer 1

Provides a framework for businesses to create and implement effective marketing strategies

Question 2

What are the 4 P’s of the marketing mix

Answer 2

Product
Place
Price
Promotion

Question 3

3 key points of the marketing mix

Answer 3

-Works to satisfy the wants and needs of consumer
-Helps differentiation
-Helps achieve long term success

Question 4

4 ways to use promotion

Answer 4

-Sales promotion
-Advertising
-Public relations
-Direct marketing

Question 5

4 examples of Place

Answer 5

-Channels
-Inventory
-Transport
-Market Coverage

Question 6

4 examples of Price

Answer 6

-Price Strategy
-Discounts
-Payment Terms
-Pricing

Question 7

4 examples of Product

Answer 7

-Quality
-Branding
-Packaging
-Services/Warranties

Question 8

Definition of the Design Mix

Answer 8

The combination of elements that make up a products design

Question 9

What are the three components of the design mix

Answer 9

-Function
-Aesthetic
-Cost

Question 10

How does design mix help a business

Answer 10

Helps make the product appeal to the consumer while being cost effective

Question 11

Definition of Function

Answer 11

The intended purpose and specific task a product is designed to perform

Question 12

Definition of Aesthetic

Answer 12

-The visual and sensory appeal by its colour, shape, texture, and form a product has

Question 13

Definition of Cost

Answer 13

How much a product costs to produce

Question 14

How is function important

Answer 14

Helps meet the needs of consumers

Question 15

How is Aesthetics important

Answer 15

Helps attract consumers creating word of mouth and brand loyalty

Question 16

How is Cost important

Answer 16

Helps to balance the cost of production and selling price so consumers feel they are getting value for money

Question 17

How is design mix affected by ethical sourcing

Answer 17

Ethical sourcing is the profits are produced without exploitation of workers or environmental damage
Businesses can incorporate sustainable materials and production processes

Question 18

How is design mix affected by resource depletion (waste minimisation, 3 R’s)

Answer 18

Businesses may look to design products that use fewer materials, are more durable and can be easily disassembled for recycling and repair