4.2.1 Flashcards
What is a Push Factor
Factors that push a business to expand outside of the domestic country
2 Push Factors
-Saturated Markets
-Intense Competition
What is a Pull Factor
Factors that encourage businesses to expand to markets abroad
2 Pull Factors
-Economies of Scale
-Risk Spreading
Definition of Offshoring
When a company moves part of the company to another country
3 Advantages of Offshoring
-Lower labour costs
-Access to specialised suppliers
-Economies of Scale
3 Disadvantages of Offshoring
-Increased short term costs
-Poor customer service to language or cultural differences
-Employee/Employer relations may suffer
Definition of Outsourcing
When an external organisation completes certain business function
3 Advantages of Outsourcing
-Access to specialist skills
-Cost effectiveness
-Higher labour productivity
2 Disadvantages of Outsourcing
-Damage to brand image
-Poor Communication
How can the PLC be applied to trade
An extension strategy may be to sell the product in a new international market