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By:
James Dix
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Decks in this class (42)
Formulas
Market share,
Ped,
Yed
35
cards
1.1.1 The Market
Definition of a market,
Definition of a mass market,
Definition of a niche market
39
cards
1.1.2 Market Research
Definition of market orientation,
4 key points of market orientation,
3 tools for market orientation
29
cards
1.1.3 Market Positioning
Definition of market positioning,
Definition of market mapping,
4 key points of market mapping
11
cards
1.2 S/D PED YED
Definition of demand,
Describe the inverse relationship...,
7 non price factors affecting demand
26
cards
1.3.1 Product Design
What is the marketing mix used for,
What are the 4 p s of the marketi...,
3 key points of the marketing mix
18
cards
1.3.2 Branding Promotion
Definition of promotion,
7 methods of promotion,
Definition of advertising
38
cards
1.3.3 Pricing Strategies
Definition of cost plus,
Definition of price skimming,
Definition of penetration
14
cards
1.3.4 Distribution
Definition of distribution channel,
How does the 4 stage channel work,
How does the 3 stage channel work
6
cards
1.3.5 Marketing Strategy
Definition of product life cycle,
What are the 5 stages,
What is the cash flow at each stage
23
cards
1.4.1 Approaches to Staffing
How can staff be seen as an asset,
How can staff be seen as a cost,
Definition of flexible working
11
cards
1.4.2 Recruitment, Selection and Training
Definition of recruitment,
Definition of selection,
5 steps in the recruitment process
15
cards
1.4.3 Organisational Design
Definition of organistational str...,
Definition of hierarchy,
Definition of chain of command
15
cards
1.4.4 Motivation
Definition of motivation,
How does motivation affect produc...,
How
41
cards
1.4.5 Leadership
Definition of leadership,
Definition of management,
5 characteristics of leadership
17
cards
1.5 Entrepreneurs
Definition of entrepreneur,
3 things an entrepreneur does,
Definition of intrapreneurship
44
cards
4.1.1
How is growth rate of a country m...,
Definition of an emerging economy,
How does uk compare to emerging e...
13
cards
4.1.2
Definition of imports,
Definition of exports,
Definition of specialisation
10
cards
4.1.3
Definition of trade liberalisation,
2 benefits of trade liberalisation,
2 drawbacks of trade liberalisation
11
cards
4.1.4
Definition of protectionism,
Definition of a tariff,
Definition of a quota
12
cards
4.1.5
Definition of a trading bloc,
What is the eu,
What is the asean
6
cards
4.2.1
What is a push factor,
2 push factors,
What is a pull factor
11
cards
4.2.2 / 4.2.3
5 factors when assessing a new ma...,
What is infrastructure,
What is ease of doing business
7
cards
4.2.4
Definition of a merger,
Definition of a joint venture,
5 reasons for mergers or joint ve...
5
cards
4.2.5
Definition of global competitiveness,
Explain effect on a business for ...,
Explain effect on a business for ...
9
cards
4.3.1
Definition of global marketing st...,
Definition of glocalisation,
Definition of ethnocentric
19
cards
4.3.2
Definition of cultural diversity,
Definition of a global niche market,
6 features of a global niche market
7
cards
4.3.3
6 considerations for businesses,
How does adapting to cultural and...,
How to adapt to cultural differences
8
cards
4.4.1
Definition of a mnc,
3 advantages of a mnc,
3 disadvantages of a mnc
12
cards
4.4.2
Definition of business ethics,
3 examples of stakeholder conflicts,
2 examples of marketing considera...
5
cards
4.4.3
4 ways to control mncs,
How does political influence cont...,
How does legal control control mncs
5
cards
2.1
Definition of owner s capital,
Definition of retained profit,
Definition of sale of assets
19
cards
2.2
Definition of sales forecast,
4 focuses of sales forecast,
3 ways consumer trends affect sal...
34
cards
2.3
Definition of gross profit,
Formula of gross profit,
Definition of operating profit
33
cards
2.4
Definition of production,
Definition of job production,
Definition of flow production
60
cards
2.5
Impact of currency appreciation,
Impact of currency depreciation,
3 impacts of rising interest rates
23
cards
3.1
Definition of an aim,
Definition of a mission statement,
What is the purpose of a mission ...
52
cards
3.2
6 reasons to grow,
What is economies of scale,
What is internal economies of scale
24
cards
3.3
How to calculate a 3 month moving...,
5 limits of quantitative sales fo...,
Definition of quantitative sales ...
17
cards
3.4
Definition of short term,
Definition of long term,
5 examples of short termist approach
20
cards
3.5
Definition of liquidity,
Definition of non current assets,
Definition of current assets
18
cards
3.6
3 ways business size cause change,
2 ways poor performance cause change,
How does new ownership cause change
10
cards
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business
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Business
- 23 decks
- 1826 flashcards
- 14 learners
Decks:
11 Meeting Customer Needs, 12 The Market, 13 Marketing Mix And Strategy, And more!
