3.1.2 - Business Growth Flashcards
What Are The 2 Types Of Business Growth?
~ Organic (Internal).
~ Inorganic (External).
What Is Organic Growth?
When a firm grows by increasing their output.
What Are Examples Of Organic Growth?
(2 Points)
~ Opening new stores.
~ Increasing a firms range of products.
What Is Organic Growth Generated By?
(5 Points)
~ Gaining greater market share.
~ Product diversification.
~ Opening a new store.
~ International expansion.
~ Investing in new technology and machinery.
What Are The Benefits Of Organic Growth?
(4 Points)
~ Less risky, as it allows a business to maintain full control over its operations.
~ The pace of growth is manageable.
~ Lower financial risk, as growth is financed by reinvested profits.
~ Encourages firms to innovate, leading to a more competitive firm.
What Are The Drawbacks Of Organic Growth?
(4 Points)
~ Access to finance may be limited.
~ High initial costs, due to investment in new product development and marketing campaigns.
~ Resource constraints, as organic growth relies heavily on the companies existing resources.
~ Pace of growth can be frustrating for directors who wish to maximise their salaries.
What Is Inorganic Growth?
Growth that occurs as a result of mergers or takeovers.
What Are Examples Of Inorganic Growth?
(4 Points)
~ Forward vertical integration.
~ Backward vertical integration.
~ Horizontal integration.
~ Conglomerate integration.
What Is Forward Vertical Integration?
(2 Points)
~ Involves a merger or takeover with a firm further forward in the supply chain.
~ E.g. A dairy farmer merges with an ice-cream manufacturer.
What Is Backward Vertical Integration?
(2 Points)
~ Involves a merger or takeover with a firm further backwards in the supply chain.
~ E.g. An ice-cream retailer takes over an ice-cream manufacturer.
What Are The Benefits Of Vertical Integration?
(4 Points)
~ Reduces cost or production, as firms can reduce the cost of negotiating contracts with suppliers.
~ More competitive, due to lower costs.
~ Improved supply chain coordination, leads to better quality control and efficient production process.
~ Can increase brand visibility.
What Are The Drawbacks Of Vertical Integration?
(4 Points)
~ Cultural clashes, leading to conflicts and poorer communication.
~ Possible expertise reduction, leads to inefficiencies.
~ Complex management.
~ DEOS, as costs can increase.
What Is A Takeover?
One company makes a bid to acquire control over another company.
What Are The Benefits Of A Takeover?
(4 Points)
~ EOS, due to cost efficiency of combining operations.
~ Synergies, performing better together.
~ Increase market share, making it a more dominant player in the market.
~ Reduced competition, due to potential purchase of a competitor.
What Are The Drawbacks Of A Takeover?
(4 Points)
~ Job losses, due to overlapping functions.
~ Cultural clashes.
~ High integration costs with aligning operations.
~ Distractions from core business.