1.2.2 - Demand Flashcards

1
Q

What Is Demand?

A

Amount of a good / service that a consumer is willing and able to purchase at a given price in a given time period.

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2
Q

What Is Meant By Not Effective Demand?

A

If a consumer is willing to purchase a good but cannot afford to.

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3
Q

What Do Movements Along The Demand Curve Look Like?

A
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4
Q

What Causes Movements Along The Demand Curve?

A

Change in price.

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5
Q

What Happens When Demand Contracts?

A

QD falls due to an increase in price.

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6
Q

What Happens When Demand Extends?

A

QD rises due to a decrease in price.

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7
Q

What Is The Law Of Demand?

A

States that there is an inverse relationship between price and QD.

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8
Q

What Do Movements In The Demand Curve Look Like?

A
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9
Q

What Does A Shift Inward Mean?

A

Fewer goods are demanded at each and every price.

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10
Q

What Does A Shift Outward Mean?

A

More goods are demanded at each and every price.

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11
Q

What Is The Mnemonic Used For Factors Shifting The Demand Curve?

A

PASIFIC

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12
Q

What Are The Conditions Of Demand?
(7 Points)

A

P - Population.

A - Advertising.

S - Substitute price.

I - Income.

F - Fashion / Tastes.

I - Interest rates.

C - Complement price

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13
Q

What Is Total Utility?

A

The satisfaction gained by a customer as a result of their overall consumption of a good.

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14
Q

What Is Marginal Utility?

A

The change in satisfaction resulting from the consumption of the next unit of a good.

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15
Q

What Does The Law Of Diminishing Marginal Utility State?

A

The satisfaction derived from the consumption of an additional unit of a good will decrease as more of a good is consumed.

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16
Q

How Does The Law Of Diminishing Marginal Utility Explain The Downward-Sloping Demand Curve?
(2 Points)

A

~ When the first unit is purchased utility is high, consumers are willing to pay a higher price.

~ When following units are purchased, each one offers less utility, so consumer are less willing to pay the initial price.

17
Q

Why Does Lowering The Price Encourage Consumers To Keep Consuming Additional Units?

A

Makes it more attractive for the consumer as each subsequent unit offers less utility.

18
Q

What Is Meant By Utility?

A

Satisfaction.