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English > 16 - Advertising and Consumption > Flashcards

16 - Advertising and Consumption Flashcards

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Proverbs and Idioms flashcards
1
Q

Publicité et consommation

A

Advertising and Consumption

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2
Q

La publicité et ses techniques

A

Advertising and its Techniques

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3
Q

une publicité

A

an advertisement

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4
Q

un sport publicitaire (TV, radio)

A

a commercial

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5
Q

un message publicitaire

A

a spot

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6
Q

une publicité énigmatique

A

a teaser

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7
Q

une campagne promotionnelle

A

a promotional campaign

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8
Q

une campagne de publicité

A

an advertising campaign

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9
Q

la publicité comparative

A

comparative advertising

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10
Q

la publicité non agressive

A

soft-sell advertising

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11
Q

une agence de publicité

A

an advertising agency

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12
Q

un annonceur publicitaire

A

an advertiser

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13
Q

un publicitaire

A

an advertising executive / a publicist

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14
Q

la publicité

A

publicity

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15
Q

la parrainage commercial

A

sponsoring, sponsorship

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16
Q

un commanditaire, un sponsor

A

a sponsor

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17
Q

un message

A

a message

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18
Q

une accroche, un slogan

A

a catchword, a catch phrase

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19
Q

une promesse publicitaire

A

a claim

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20
Q

une légende

A

a caption

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21
Q

une devise

A

a motto

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22
Q

un aperçu publicitaire

A

a blurb

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23
Q

faire la publicité pour un produit

A

to advertise a product

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24
Q

rendre public

A

to publicize

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25
Q

parrainer

A

to sponsor

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26
Q

subventionner un événement

A

to subsidize an event

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27
Q

faire la promotion de

A

to promote

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28
Q

vanter les mérites d’un produit

A

to boast a product

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29
Q

racoler , vendre avec insistance

A

to tout (for)

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30
Q

plaire à

A

to appeal to

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31
Q

influencer

A

to influence

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32
Q

allécher, attirer

A

to entice

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33
Q

persuader, inciter

A

to induce

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34
Q

pousser

A

to spur

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35
Q

doper les ventes

A

to boost (sales)

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36
Q

viser, cibler

A

to target

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37
Q

attirer l’attention

A

to attract the attention

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38
Q

susciter l’intérêt

A

to arouse the interest

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39
Q

attirer l’oeil

A

to catch the eye

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40
Q

frapper l’imagination

A

to strike the imagination

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41
Q

diffuser un message

A

to broadcast a message

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42
Q

émettre un message

A

to deliver a message

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43
Q

faire passer un message

A

to get a message across / to put a message across

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44
Q

communiquer une impression

A

to convey an impression

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45
Q

efficace

A

effective

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46
Q

accrocheur

A

catchy

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47
Q

qui accroche l’oeil

A

eye-catching

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48
Q

ingénieux

A

clever

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49
Q

novateur

A

innovative

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50
Q

inattendu

A

unexpected

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51
Q

divertissant

A

entertaining

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52
Q

spirituel

A

witty

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53
Q

terne, sans relief

A

bland

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54
Q

ennuyeux

A

boring

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55
Q

La publicité agressive

A

Hard-Sell Advertising

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56
Q

un matraquage publicitaire

A

an advertising blitz

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57
Q

le battage publicitaire

A

hype

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58
Q

l’excès de publicité

A

overkill

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59
Q

la “poudre aux yeux”

A

eyewash

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60
Q

la publicité mensongère

A

deceptive advertising

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61
Q

le lavage de cerveau

A

brainwashing

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62
Q

l’attrait trompeur

A

lure

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63
Q

la tromperie

A

deceit

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64
Q

tromper

A

to deceive

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65
Q

dérouter, induire en erreur

A

to confuse / to mislead

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66
Q

manipuler

A

to manipulate

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67
Q

piéger

A

to trap

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68
Q

influencer

A

to condition

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69
Q

pousser le consommateur à l’achat en le conditionnant

A

to brainwash the customer into buying

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70
Q

matraquer le consommateur

A

to bludgeon the customer

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71
Q

abrutir

A

to stultify

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72
Q

ambigu

A

ambiguous

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73
Q

trompeur

A

deceptive

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74
Q

malhonnête

A

dishonest

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75
Q

répétitif

A

repetitive

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76
Q

subliminal

A

subliminal

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77
Q

scandaleux

A

outrageous

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78
Q

choquant

A

shocking

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79
Q

Les vecteurs de la publicité

A

The Advertising Media

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80
Q

La publicité écrite

A

Advertising in Print

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81
Q

le publipostage

A

mail shot

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82
Q

un autocollant

A

a sticker

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83
Q

un espace publicitaire

A

an advertising space

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84
Q

un prospectus

A

a leaflet, a handbill

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85
Q

un livret

A

a booklet

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86
Q

un dépliant

A

a folder

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87
Q

une brochure

A

a brochure

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88
Q

un catalogue

A

a catalogue

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89
Q

une annonce pleine page

A

a spread

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90
Q

une annonce sur deux pages

A

a double-page spread

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91
Q

un échantillon

A

sample

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92
Q

La publicité de la rue

A

Outdoors Advertising

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93
Q

une enseigne

A

a sign

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94
Q

une enseigne lumineuse

A

an electric sign / an illuminated sign

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95
Q

un panneau d’affichage

A

a hoarding

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96
Q

une affiche, un poster

A

a poster, a bill

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97
Q

clignoter

A

to flash

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98
Q

montrer, exposer

A

to display

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99
Q

distribuer (des prospectus)

A

to hand out (leaflets )

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100
Q

placarder

A

to post up

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101
Q

La publicité sur les ondes

A

Advertising on Air

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102
Q

la publicité à la radio/à la télévision

A

radio/TV advertising

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103
Q

un spot radiophonique/télévisé

A

a radio/TV commercial

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104
Q

un refrain publicitaire

A

a jingle

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105
Q

un air accrocheur

A

a catchy tune

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106
Q

un créneau horaire

A

a slot

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107
Q

l’heure de grande écoute

A

prime time, peak listening time

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108
Q

un audimat

A

a ratings system

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109
Q

La publicité sur le lieu de vente (PLV)

A

Point of Sale Advertising

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110
Q

un salon, une exposition

A

a show, an exhibition

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111
Q

une salle d’exposition

A

a showroom

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112
Q

une foire

A

a trade fair

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113
Q

un visiteur de foire

A

a fairgoer

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114
Q

un stand

A

a stand

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115
Q

une démonstration (culinaire)

A

a (cookery) demonstration

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116
Q

un article de démonstration

A

a demo item

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117
Q

une journée promotionnelle

A

a promotional day

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118
Q

une offre spéciale

A

a special offer

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119
Q

exposer

A

to show, to exhibit, to display

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120
Q

faire la démonstration d’un produit

A

to demonstrate a product

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121
Q

La consommation

A

Consumption

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122
Q

le réseau de distribution

A

the Distribution Network

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123
Q

Les petits commerces

A

Small Businesses

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124
Q

un magasin

A

a store

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125
Q

une boutique

A

a shop

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126
Q

un point de vente

A

an outlet, a point of sale

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127
Q

un magasin de vente au détail

A

a retail store

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128
Q

un magasin de proximité

A

a corner store, a convenience store

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129
Q

le propriétaire

A

the owner

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130
Q

le gérant

A

the manager

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131
Q

une boulangerie

A

a baker’s, a bakery

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132
Q

une boucherie

A

a butcher’s, a butchery

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133
Q

une pâtisserie

A

a pastry / a cake shop

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134
Q

une confiserie

A

a sweet (shop)

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135
Q

la confiserie

A

confectionery

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136
Q

une épicerie fine

A

a deli(catessen)

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137
Q

une poissonnerie

A

a fishmonger’s

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138
Q

un magasin de fruits et légumes

A

a greengrocer’s

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139
Q

une épicerie

A

a grocer’s

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140
Q

un magasin de vins et spiritueux

A

an off-licence

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141
Q

un magasin d’antiquités

A

an antique shop

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142
Q

an antiquaire

A

an antique dealer

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143
Q

une librairie

A

a bookshop

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144
Q

un magasin de vêtements

A

a clothes shop

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145
Q

une boutique de chaussures

A

a shoe shop

146
Q

une animalerie

A

a pet shop

147
Q

une cordonnerie

A

a cobbler’s, a shoe repair’s

148
Q

un cordonnier

A

a cobbler

149
Q

une boutique de fleurs

A

a flower shop

150
Q

un fleuriste

A

a florist

151
Q

un salon de coiffure

A

a hairdresser’s

152
Q

un institut de beauté

A

a beauty parlour

153
Q

une esthéticienne

A

a beautician

154
Q

une laverie automatique

A

a laundrette

155
Q

une pharmacie

A

a chemist’s, a pharmacy

156
Q

un pharmacien

A

a chemist

157
Q

une papeterie

A

a stationer’s

158
Q

la papeterie

A

stationery

159
Q

un kiosque à journaux

A

a newagent’s (stand)

160
Q

une quincaillerie

A

a hardware shop

161
Q

un dépôt-vente

A

a second-hand shop

162
Q

La grande distribution

A

Big Stores

163
Q

un supermarché

A

a supermarket

164
Q

un hypermarché

A

a hypermarket

165
Q

le rayon des jouets

A

the toy section / department

166
Q

le rayon des fruits frais

A

the fresh fruit section

167
Q

le rayon fromage à la coupe

A

the cheese counter

168
Q

un grand magasin

A

a department store

169
Q

le rayon du prêt-à-porter

A

the ready-to-wear department

170
Q

le rayon d’alimentation

A

the food department

171
Q

un magasin d’usine

A

a factory outlet

172
Q

un bazar

A

a general store, a bazaar

173
Q

un magasin spécialisé

A

a specialty store

174
Q

un magasin d’électroménager

A

a domestic appliance store

175
Q

un magasin de bricolage

A

a DIY sotre

176
Q

un bricoleur

A

a do-it-yourselfer

177
Q

un centre commercial

A

a shopping center, a mall

178
Q

une galerie marchande

A

a shopping arcade

179
Q

une zone commerçante piétonnière

A

a shopping precinct

180
Q

une magasin d’une chaîne

A

a chain store

181
Q

une succursale

A

a branch

182
Q

un magasin franchisé

A

a franchised store

183
Q

une franchise

A

a franchise

184
Q

A l’intérieur du magasin

A

Inside the shop

185
Q

le plan

A

the design

186
Q

l’agencement

A

the lay-out

187
Q

une gondole

A

a shelf

188
Q

un portant

A

a rack

189
Q

un étal

A

a stall

190
Q

un rayon (dans un supermarché)

A

a section

191
Q

un rayon (dans un grand magasin)

A

a department

192
Q

un comptoir

A

a counter

193
Q

un panier

A

a basket

194
Q

un chariot

A

a trolley

195
Q

une caisse (de sortie)

A

a checkout (counter)

196
Q

une caisse enregistreuse

A

a cash register

197
Q

un code-barre

A

a bar code

198
Q

les marchandises

A

goods

199
Q

les biens de consommation

A

consumer goods

200
Q

les produits manufacturés

A

manufactured goods

201
Q

un article

A

an item

202
Q

un produit

A

a product

203
Q

une gamme de produits

A

a range of products

204
Q

les produits alimentaires

A

foodstuffs

205
Q

un vendeur

A

a shop assistant

206
Q

un vendeur/une vendeuse

A

a salesman/a salesgirl

207
Q

un employé

A

a clerk

208
Q

un caissier

A

a cashier

209
Q

un vigile

A

a security guard

210
Q

étaler, exposer

A

to display

211
Q

proposer

A

to offer

212
Q

aider/servir

A

to help

213
Q

servir (un client)

A

to attend (a customer)

214
Q

servir

A

to serve

215
Q

vendre

A

to sell

216
Q

spacieux

A

roomy

217
Q

bien agencé

A

well-appointed, well laid-out

218
Q

pratique

A

convenient

219
Q

bien approvisionné

A

well-stocked

220
Q

spartiate

A

spartan

221
Q

serviable

A

helpful

222
Q

courtois

A

courteous

223
Q

compétent

A

competent

224
Q

Les prestataires de services

A

Service Providers

225
Q

une société de services

A

a service company

226
Q

une société de nettoyage

A

cleaning contractors

227
Q

une blanchisseuse

A

un laundress

228
Q

une blanchisserie

A

a laundry

229
Q

un livreur

A

a delivery man

230
Q

la livraison à domicile

A

home delivery

231
Q

un coursier

A

a messenger

232
Q

un chauffeur privé

A

a chauffeur

233
Q

un traiteur

A

a caterer

234
Q

fournir (des prestations)

A

to provide (a service)

235
Q

nettoyer (des vêtements)

A

to launder (clothes)

236
Q

livrer

A

to deliver

237
Q

(être payé pour) conduire

A

to chauffeur

238
Q

preparer des repas (pour)

A

to cater (for)

239
Q

La société de consommation

A

The Consumer Society

240
Q

le consommateur

A

the Consumer

241
Q

un client (magasin)

A

a customer

242
Q

un client (hotel)

A

a guest

243
Q

un client (profession libérale)

A

a client

244
Q

un acheteur, un chaland

A

a buyer, a shopper

245
Q

un acquéreur

A

a purchaser

246
Q

un habitué, un client habituel

A

a patron

247
Q

l’offre et la demande

A

supply and demand

248
Q

le pouvoir d’achat

A

purchasing power

249
Q

la décision d’achat

A

the buying decision

250
Q

l’achat non réfléchi

A

impulsive buying

251
Q

la frénésie d’achat

A

compulsive buying

252
Q

le vol à l’étalage

A

shoplifting

253
Q

un voleur à l’étalage

A

a shoplifter

254
Q

consommer

A

to consume

255
Q

acquérir, acheter

A

to purchase, to buy

256
Q

faire ses courses chez X

A

to shop at X

257
Q

faire les courses

A

to do one’s shopping , to go shopping

258
Q

faire les magasins

A

to go the shops / the stores

259
Q

comparer les prix entre magasins

A

to shop around

260
Q

faire du lèche-vitrine

A

to go window-shopping

261
Q

s’offrir qqch

A

to treat oneself to sth

262
Q

faire des folies

A

to go on a shopping spree

263
Q

dilapider de l’argent

A

to squander money

264
Q

personnaliser

A

to customize

265
Q

habitué, régulier

A

regular

266
Q

occasionnel

A

occasional

267
Q

fidèle

A

loyal

268
Q

imprévisible

A

fickle

269
Q

capricieux

A

whimsical

270
Q

difficile (à contenter)

A

choosy

271
Q

satisfait

A

satisfied

272
Q

riche, aisé

A

affluent

273
Q

fortuné

A

wealthy

274
Q

nanti

A

well-to-do, well off

275
Q

dépensier

A

extravagant

276
Q

pauvre, sans le sou

A

poor, penniless

277
Q

bien achalandé

A

well-patronized

278
Q

fabriqué sur commande

A

custo-built

279
Q

fait sur mesure, à la carte

A

custom-made, tailor-made

280
Q

Les transactions

A

Transactions

281
Q

le paiement

A

payment

282
Q

une réduction

A

a discount

283
Q

un rabais

A

a rebate

284
Q

une bonne affaire

A

a bargain

285
Q

le crédit

A

a credit

286
Q

l’apport initial, l’acompte

A

the down payment

287
Q

les traites

A

the instalments

288
Q

une caution

A

a deposit

289
Q

la location

A

rental, hire

290
Q

la location-vente

A

hire-purchase

291
Q

le télé-achat

A

home shopping, teleshopping

292
Q

l’achat sur Internet

A

on-line shopping

293
Q

la vente par correspondance

A

mail order, catalogue shopping

294
Q

acheter comptant

A

to buy cash

295
Q

acheter à crédit

A

to buy on credit

296
Q

acheter par correspondance

A

to ordre from a catalogue

297
Q

avoir les moyens de se payer qqch

A

to be able to afford sth

298
Q

marchander qqch

A

to bargain for sth

299
Q

louer , prendre en location

A

to hire, to rent

300
Q

gratuit

A

free

301
Q

abordable

A

affordable

302
Q

économique

A

economical, cost-saving

303
Q

bon marché

A

cheap

304
Q

peu coûteux

A

inexpensive

305
Q

cher, coûteux

A

expensive, dear, costly

306
Q

prohibitif

A

prohibitive, exhorbitant

307
Q

Le consumérisme

A

Consumerism

308
Q

Le mécontentement des consommateurs

A

Consumer Dissatisfaction

309
Q

une plainte, un grief

A

a complaint

310
Q

la déception

A

disappointment

311
Q

la mauvaise qualité

A

poor quality

312
Q

de la camelote

A

cheap junk

313
Q

un défaut

A

a fault

314
Q

la médiocrité du service

A

poor service

315
Q

la baisse de la qualité

A

slipping standards

316
Q

se plaindre de qqch

A

to complain (about sth)

317
Q

trouver à redire à

A

to find fault with

318
Q

rendre (un article)

A

to return (an item)

319
Q

mécontent (de)

A

dissatisfied (with)

320
Q

déçu

A

disappointed

321
Q

en toc, de pacotille

A

fake, trashy

322
Q

en panne

A

out of order

323
Q

défectueux

A

faulty

324
Q

épuisé, non disponible

A

out of stock, unavailable

325
Q

bâclé, négligé

A

sloppy

326
Q

(service) négligé

A

lax (service)

327
Q

(personnel) sans formation

A

untrained (staff)

328
Q

indifférent

A

unconcerned

329
Q

les droits des consommateurs

A

consumers’ rights

330
Q

la défense du consommateur

A

consumer protection

331
Q

une association de consommateurs

A

consumer group

332
Q

un groupe de pression

A

a lobby

333
Q

un boycottage

A

a boycott

334
Q

une garantie

A

a guarantee

335
Q

un bon de garantie

A

a guarantee slip

336
Q

le service après-vente

A

the after-sales service

337
Q

protéger

A

to protect

338
Q

faire campagne pour/contre

A

to campaign for/against

339
Q

faire pression sur

A

to lobby

340
Q

retirer un produit du marché

A

to take a product off the market

341
Q

demander des dommages et intérêts

A

to claim damages

342
Q

gagner un procès

A

to win a lawsuit

343
Q

se faire indemniser

A

to receive compensation

344
Q

faire un échange (contre)

A

to exchange (for)

345
Q

obtenir un remboursement

A

to get a refund

346
Q

être remboursé

A

to be reimbursed, to get one’s money back

347
Q

suborner un témoin

A

to buy a witness

348
Q

un sale type

A

an ugly/rough customer

349
Q

un type pas commode

A

an awkward customer

350
Q

maladroit, difficile à gérer

A

awkward

351
Q

“tu ne me feras pas gober ça”.

A

“I won’t buy that”.

352
Q

un drôle d’oiseau

A

an odd customer

353
Q

acheter qqch les yeux fermés

A

to buy sth signs unseen

354
Q

“ça coûte une fortune”

A

“it costs the earth”

355
Q

“ça coûte les yeux de la tête”

A

“it costs an arm and a leg”

356
Q

à mes dépens

A

to my costs

357
Q

parler boutique

A

to talk shop

358
Q

dépenser sans compter

A

to spend lavishly

359
Q

prodigue

A

lavish

360
Q

le client a toujours raison

A

the customer is always right

361
Q

Le client est roi

A

The customer is king

362
Q

“Les gens connaissent le prix de toute chose et la valeur d’aucune” (Oscar WILDE)

A

“People know the price of everything and the value of nothing”.

English (20 decks)

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