143 economies of scale Flashcards

1
Q

what is economics of scale

A

the reduction in average costs of production that occur as a business increases its scale of production

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2
Q

identify the internal types of economies of scale

A
  • purchasing
  • marketing g
  • technical
  • managerial
  • financial
    -risk bearing
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3
Q

what is purchasing economies

A
  • as a business grows they increase the rise of orders for raw materials
  • resulting in discounts being given-cost of each individual component purchased will fall
  • therefore reduce average cost of production
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4
Q

what is technical economies

A
  • as a business grows they are bake to purchase the latest equipment and incorporate new methods of production
  • increases efficiency and productivity
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5
Q

what is financial economies

A
  • as businesses grow they will have access to a wider ravage of finance- they have more assets that act as as a security for loans
  • they can negotiate more favourable rates of interest on borrowed money
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6
Q

what is mangerial economies

A
  • as businesses grow they are able to employ specialist managers- they know how to get the best value for each pound spent in the business eg in production/marketing/purchasing
  • increases efficiency and reduces average costs of producing selling goods/services
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7
Q

what is marketing economies

A
  • as businesses grow each pound spent on adverting will have greater benefit for the business
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8
Q

identify external economies of scale

A

-> occurs outside the business and benefits the whole industry resulting in lower average costs
- financial services
- education economies
- suppler economies
- infrastructure economies

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9
Q

what is financial services

A
  • as an industry grows, financial services can improve
  • they may produce services that benifit certain industries eg. banks may afford financial products specific to the industry- resulting in the firm having better cash flow and available finance to invest
  • insurance deals may be available to help a business reduce risk
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10
Q

what is educational economies

A
  • local colleges will set up training schemes suited to the largest employer’s needs, giving an available pool of skilled labour leading to more efficient workers being employed
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11
Q

what is supplier economies

A
  • a network of suppliers may be attracted to an rea where a particular industry is growing leading to more competitive prices ie.lower unit costs
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12
Q

what is infrastructure economies

A
  • infrastructure such as new roads and other transport links, and communication improvements can benefit all busisnes in an area.
  • this helps gain customers and reduce the cost of transport/ delivery
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13
Q

what is diseconomies of scale

A

the factors that cause higher costs per unit when the scale of an organisation continues to increase

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14
Q

what are the 3 internal diseconomies of scale

A

-coordination issues- the larger the organisation becomes, the more difficult it is to coordinate eg.manager meetings can be viewed as an overhead cost

-communication issues- as an organisation grows , hierarchy increases, efficiency and effectiveness of communication breaks down

-motivation issues-> it is harder to satisfy and motivate workers as they may feel lost, ignored and distanced from the decision makers

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15
Q

evaluate the impact of diseconomies of scale

A

(+) -increased market power- able to negotiate deals with suppliers
- brand registration

(-) higher average costs, loss of efficiency eg. decision making/ productivity
- lower employee morale- large organisation-less connected/valued- higher absenteeism-higher costs
- reduced profitability- higher costs and inefficiencies-less profit- making the company less competitive in the long run

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16
Q

explain small firms

A

unlikely to benifits from economies of scale, so they will be less efficient and have higher costs than their bigger competitors

17
Q

how do small firms survive

A

-provide a service that is difficult to scale up- plumbers/electricians- local small businesses->better able to deal with fluctuations in demand, adapting their target market to changing market conditions-flexibility .

• target market size* -potential sales are suited to small businesses eg.dog grooming services.
population density- large businesses need large target markets: if not -market is left to small businesses.

quality of service and product - often it is this added value aspect of the business that justifies the higher prices charged

customer loyalty

niche markets- sometimes the niche is so small it is isn’t worth big business time