1.3.1 Product Design Flashcards
What are the three elements of the traditional product design mix?
Function, Cost (Economic manufacture), Aesthetics
Define ‘Function’ in the context of product design.
The way a product works and whether it does what it needs to do
What does ‘Aesthetics’ refer to in product design?
How the product appeals to the customer in terms of its appearance and feel
What is meant by ‘Economic Manufacture’ in product design?
Whether the design allows the product to be made and sold profitably
What are some common features of products that successfully emphasise Function in the design mix?
- More predictable and stable demand
- Longer product life cycles
- Lower promotional costs
- Build reputation for quality based on reliability
- Economic manufacture through economies of scale
What are some common features of products that successfully emphasise Aesthetics in the design mix?
- High added value
- Demand fuelled by customer aspiration
- Potentially shorter product life cycle
- Attracts imitation = need for design protection
- Need for greater promotional support
True or False: Aesthetics in product design is based on objective judgement.
False
Fill in the blank: Economic manufacture assesses how much _______ is added during the production process.
value
What aspect of Function contributes to building a reputation for quality?
Reliability
How does aesthetics affect the demand for a product?
It is fuelled by customer aspiration
changes in the elements of design mix to reflect social trends
concern over resource depletion: designing for wate minimisation, re-use and recycling + ehical sourcing
