1.2.1 Demand Flashcards

1
Q

definition demand

A

quantitiy of a product or service that consumers are willing and able to buy at various prices

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2
Q

price and demand

A

price and demand are related
as the price on a product service rises, the demand will decrease as fewer customers are willing or able to pay the price
as the price on a product service decreses, the demand will increase as more customers are willing or able to pay the price

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3
Q

non-price factors that influence demand

A

price of substitutes
alternative brands
price of complimentary goods
changes in consumer income
trends
marketing (e.g. McDonalds monopoly run every year)
demographics
time of the year
wether climat
external shock

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4
Q

demand curve

A

\

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5
Q

demand curve shift to right

A

\ –> \
higher quntity

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6
Q

demand curve shift to left

A

<– \
lower quantity

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7
Q

demand curve movement

A

— l
—-l–l
\ l l

up more price
down less price

right more quantity
left less quantity

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8
Q

demand curve definition

A

The demand curve is a graphical representation of the relationship between the price of a good or service and the quantity demanded by consumers over a specific period of time.

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9
Q

why demand curve shift to right

A

The good became more popular (e.g. fashion changes or successful advertising campaign)
The price of a substitute good increased.
The price of a complement good decreased.
A rise in incomes (assuming the good is a normal good, with positive YED)
Seasonal factors.

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10
Q

why demand curve shift to left

A

Decrease in Income
If a product becomes less popular
Increase in Price of a Complementary Good
Decrease in Price of a Substitute Good ( cheaper alternative )
Expectations of Future Price Drops
A decline in population or changes in age distribution
Higher taxes, stricter regulations, or bans
Recession

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