1.2.1 Demand Flashcards
definition demand
quantitiy of a product or service that consumers are willing and able to buy at various prices
price and demand
price and demand are related
as the price on a product service rises, the demand will decrease as fewer customers are willing or able to pay the price
as the price on a product service decreses, the demand will increase as more customers are willing or able to pay the price
non-price factors that influence demand
price of substitutes
alternative brands
price of complimentary goods
changes in consumer income
trends
marketing (e.g. McDonalds monopoly run every year)
demographics
time of the year
wether climat
external shock
demand curve
\
demand curve shift to right
\ –> \
higher quntity
demand curve shift to left
<– \
lower quantity
demand curve movement
— l
—-l–l
\ l l
up more price
down less price
right more quantity
left less quantity
demand curve definition
The demand curve is a graphical representation of the relationship between the price of a good or service and the quantity demanded by consumers over a specific period of time.