1.1.1 Market share

Question 1

Market Share definition

Answer 1

percentage of the market held by one company or product

Question 2

market share formular

Answer 2

slaes of x / total sales * 100 = %

Question 3

advantages of high market share

Answer 3

leading brand - highest distribution level - stores want your product
able to offer lower discount to retailers - higher revenues
easier to launch new product - customers more likely to try

Question 4

what does market share measure

Answer 4

firm ability to win or lose against its competitors

Question 5

calculation of market growth

Answer 5

difference / Original * 100 = %

Question 6

market size

Answer 6

Market size refers to the total sales, revenue, or number of customers within a specific market over a certain period. It reflects the overall potential of a market.

Question 7

market share

Answer 7

Market share is the percentage of total sales or revenue in a market that a particular company or product holds, indicating its dominance compared to competitors.

Question 8

example market share

Answer 8

In the global smartphone market, Mcdonalds holds approximately 43% market share, meaning 43% of all fast food restaurant globally are Mcdonalds, while competitors like Burger King or kfc hold other portions of the market.