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Sophia Machanet
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Decks in this class (15)
Market Terms
Market,
Mass market,
Niche market
7
cards
1.5.1 Role of an Entrepreneur
Definition entrepeneur,
Reasons to start a business,
Steps to setting up a business
20
cards
1.5.2 Entrelpreneurial motives an characteristics
Definition of entrepreneurial cha...,
Definition of entrepreneurial mot...,
Entrepreneurial characteristics
9
cards
1.5.3 Business objectives
Definition of business objectives,
What does smart stand for,
What is survivial as a business o...
14
cards
1.5.4 forms of businesses
Defintion business forms,
Definitioin limited liabilty,
Unlimited liability
17
cards
1.5.5 Business choices
Opportunity cost definition,
The problem why opportunity cost,
Defintion trade off
4
cards
1.5.6 Moving from entrepreneur to leader
Definition leader,
Difficulties moving from entrepre...,
Meaning delegate
8
cards
1.1.1 Mass Niche
Definition mass market,
Aim mass market,
Characteristics mass market
11
cards
1.1.1 Market share
Market share definition,
Market share formular,
Advantages of high market share
8
cards
1.1.1 dynamic markets
Definition dynamic markets,
What do businesses have to do ina...,
Form of dynamic market
14
cards
1.1.1 Competition
What does business need to do in ...,
Homogeneous markets,
Marketing mix
11
cards
1.1.1 Innovation
Definitionn innovation,
Definition invention,
Difference between invention inno...
8
cards
1.1.2 market/product orientation
Definition product oriented,
When is product oriented appropriate,
Product oriented examples
8
cards
1.1.2 primary/secondary market research
Why market research,
Definition primary data,
Definition secondary data
21
cards
1.1.2 market segmentation
Definition market segmentation,
Market segmentation by location,
What use of it can we use to supp...
4
cards
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Business
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