Zoella Media Language

Question 1

What camera angle does Zoella use in her videos?

Answer 1

• A controversial camera technique which will be a single camera set-up with direct address that the vlogger is operating themselves

Question 2

How does Zoella using her phone to vlog create a sense of realism?

Answer 2

-The hand held camera shots create an amateur feel to the videos but it can also relate to viewers as viewers are able to do that at home and she is being herself
- See the ‘Real Zoella’

Question 3

How does Zoella make her viewers interact with her?

Answer 3

• Tells her viewers ‘don’t forget to subscribe’ and ‘make sure you like the video’ etc.
• Helps the audience feel engaged in her content

Question 4

How does Zoella break the 4th wall?

Answer 4

• Showing off her camera and using direct address
• Clearly shows she’s aware of the camera and her audience

Question 5

What is Zoella’s narrative in her vlogs?

Answer 5

• A fragmented narrative broken into chunks
• Such as GRWM in the morning, montage of her morning routine, montage of different activities, then next shot will be a new day

Question 6

Why do Zoella’s vlogs not link to the Todorovian theory?

Answer 6

• Vlogs include different parts of the day