Woman Magazine

Question 1

Central image (Front cover)

Answer 1

Reflects a typical 1960s housewife, minimal makeup, practical hairstyle

Question 2

House style of Woman magazine

Answer 2

Masthead is very feminine, bold and clear

Question 3

Visual codes of the front cover

Answer 3

Smiling, healthy, positive

Question 4

Colours on the front cover

Answer 4

Pastel colours that evoke openness and relaxation

Question 5

Print and technical codes on the front cover

Answer 5

• Medium close-up shot
• Jutting collar bones suggest ideas about body image

Question 6

‘Seven Star Improvements for your kitchen’

Answer 6

• Sibilance
• ‘Star suggests best content
• Domesticity

Question 7

‘British women have a special type of magic’

Answer 7

• Pull quote from Alfred Hitchcock, famous film director and producer

Question 8

‘World’s Greatest, Weekly for Woman’

Answer 8

• Alliteration
• Enforces target audience

Question 9

Headline (A-Level beauty)

Answer 9

• Rhetorical question
• Historical context: women had little education etc

Question 10

Images (A-Level Beauty)

Answer 10

• All white women
• Lack of representation

Question 11

Layout (A-Level Beauty)

Answer 11

• Set up like a game
• Suggests knowing makeup is vital for women

Question 12

Central image (Breeze advert)

Answer 12

• Glamourised and sexualised
• Unrealistic, white woman blowing a kiss (Semiotics)

Question 13

Print and technical codes (Breeze advert)

Answer 13

• Medium shot
• Shows body
• Uses erotic imagery to sell product

Question 14

‘Darling, you need Breeze. Because Breeze’ (Breeze advert)

Answer 14

Plosive alliteration, repetition of ‘Darling’

Question 15

‘Bath with breeze’ (Breeze advert)

Answer 15

imperative

Question 16

‘Feminine and Fresh’

Answer 16

Fricative language

Question 17

Layout and design (Creme Puff advert)

Answer 17

• Set out like a storyboard

Question 18

Central image (Creme Puff advert)

Answer 18

• White woman and man
• Man’s suit suggests dominance
• Approaches her reflects the partiarchal society

Question 19

‘Soft’, ‘Puff’, ‘Pastel’, ‘Velvety’ (Creme Puff advert)

Answer 19

• Lexical field of delicate words, suggestion about women

Question 20

‘Frantically rushing to meet that special someone?’ (Creme puff advert)

Answer 20

• Rhetorical question, suggestion that women need to wear makeup to please men

Question 21

‘Beauty at a moment’s notice…’ (Creme Puff advert)

Answer 21

• Ellipsis, need makeup for beauty