Adbusters Set Pages Flashcards
1
Q
Front Cover
A
- Non-conventional
- Dull colours, block fonts
- Enigma
- Photo Journalism
- Image grainy, painted and not clear (poor production values)
- Aggressive, non-verbal communication from main image, candid
2
Q
Louboutin advert
A
- Binary oppositions of the luxury brand quote contrasted with the plastic bottle shoes
- Louboutin spelt wrong
- Lots of negative space
3
Q
Runway vs top image
A
- No anchorage
- Binary oppositions
- Photos don’t line up
- Ethnicity playing upon stereotypes
4
Q
Normal Gall page (image)
A
- Tattoos
- White, caucasian
- Bathroom a whole room, privileged
- Time, female, money for tattoos
5
Q
Norman Gall page (content)
A
- Problems with the lack of water
- Font and columns unconventional
- Font off centre, squished
- Matter of fact, no opinions
- Reader must be well educated
- Negative space
6
Q
Zuchetti advert
A
- Conventional advertising
- Clean, safe and modern, luxury
- Capitalism and consumerism
- Commodification, water is a commodity, can be bought and sold
7
Q
350ppm page
A
- ## Educated audience would know what 350ppm is, want to learn more
8
Q
350ppm page (model image)
A
- Androgynous, gender not clear
- Conventional of a high-end fashion magazine
- Stylised, made-up, costume, makeup
9
Q
350ppm page (woman on street)
A
- Western infrastructure
- Contrast with rich and poor
- Woman sitting on air vents
- Opposition of wealth
- Not worried about appearance
10
Q
Chapter 1 of Save the Planet Kill Yourself
A
- Excluding a less educated audience through use of vocabulary
- Suggests audience should educate themselves
- Critical of the west
- Nihilism, pessimistic
- Supercilious, looking down on someone
11
Q
Chapter 2 of Save the Planet Kill Yourself
A
- Doesn’t want to be seen as a magazine, piece of art
- Academic with chapters
12
Q
Chapter 2 of Save the Planet Kill Yourself (Sherry Turkle)
A
- Rhetorical questions
- Quoted from speech
- The brain needs stimulation
- Creating a single narrative
13
Q
Chapter 2 of Save the Planet Kill Yourself (Phrase)
A
- ‘All of humanity’s problems stem from our inability to sit quietly in a room alone’
- Assumes, grouping everyone
14
Q
Chapter 2 of Save the Planet Kill Yourself (Lone image)
A
- Dys-connected artist
- Dystopia
- Isolated by our mobile devices
- Lack of identity, associated with out phones
15
Q
Bruce Schiener page
A
- Like the other quotes in the magazine
- Fear-inducing title
- Asking the audience to be active
